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The International House of Pancakes and its affiliated franchisees are giving out a free short stack of buttermilk pancakes today, Tuesday, February 5, from 7 a.m. to 10 p.m. in its 1,500 participating franchised restaurants. It hopes to raise $3 million for charity.
Since 2006, the restaurant brand has marketed February 5 as National Pancake Day.
"For every short stack of buttermilk pancakes served on National Pancake Day, IHOP guests are invited to make a voluntary donation to Children's Miracle Network Hospitals, "states IHOP, a subsidiary of DineEquity and a sister company of Applebee's restaurants (NYSE:DIN). "IHOP hopes to raise $3 million this year, with a goal to bring the total amount of funds raised to more than $13 million."
IHOP explains the history behind its marketing. "Pancake Day is a tradition that dates back several centuries to when the English prepped for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products…hence the name Pancake Tuesday, or Shrove Tuesday. IHOP's National Pancake Day will take place a week before Shrove Tuesday, on Tuesday, February 5, 2013."
IHOP franchisees hope to raise $3 million for Children's Miracle Network Hospital and local charities