Some people make not only enough money on YouTube to support themselves, a few even make serious money, as in hundreds of thousands of dollars.
But the vast majority of YouTube viewers don't think of it as a potential source of income.
The video giant wants to change that. It’s trying to build a bench of talent that can support its ambition of competing with traditional TV. In the past year it has opened swanky new studios in Los Angeles, London, and Tokyo, launched more than 100 new original content channels, and made advances totaling more than $300 million to some of its top video makers. [journalist Anita Hamilton, Bloomberg BusinessWeek]
Ad money is pouring into YouTube in rapidly increasing amounts.
Advertisers paid an estimated $4 billion for YouTube ads in 2012, up...