Starwood wants to continue its move from owning hotels to being primarily a hotel manager, says CEO Frits van Paasschen. Starwood, parent company of the Sheraton, Westin and St. Regis hotel lines, finds managing hotels a better business than owning them.
The company, based in Stamford, Connecticut, has been selling real estate to focus on operations driven by fees, which are less susceptible to economic slumps than revenue from owning buildings. Starwood is divesting assets and cutting costs to boost revenue and protect its investment-grade credit rating, which it regained in 2011 after being cut to junk when sales sank in 2009. [Zainab Fattah, Bloomberg]
The company is seeking to increase hotel-management revenue to 80 percent of the total from 25 percent five years ago, the CEO...