| | Aug 11 | Small Business
The lifeblood of Mailchimp is its small business customers. Founded in 2001, with over 500 employees, the company says that it runs the world’s leading email marketing platform, with more than 12 million people and businesses around the world using its services, sending more than a billion emails a day.
By Mailchimp’s own tally, it accounted for 204 billion emails sent last year. (Some 42 billion of those were opened, with an ensuing 3.5 billion user clicks on article links, e-commerce offers and the like.)
…“I’ve been responding to questions about email’s imminent death for 16 years,” [Ben] Chestnut [CEO and cofounder] added. “The truth is, it’s great for e-commerce. If you spend a dollar on email, you get back $43 in extra sales....