| | Sep 7 | Leadership change
Turnover for chief marketing officers is at an all-time high. In retail alone, almost half of the top U.S. chains over the past year have changed marketing leaders, according to global executive search firm Russell Reynolds Associates. Hospitality has high levels of marketer churn as well.
What's more, 62% of companies replace their CMOs with someone from outside the company, a clear indicator that many CEOs don't believe anyone else who works at their companies has the answers either.
What the hell is going on?
Well, in interviews with a dozen CMOs and CEOs, Russell Reynolds concluded that there were eight distinct factors -- but if I were pressed to summarize them, it would be "Digital, digital, digital, digital, digital, digital, digital, and CEOs making scapegoats out...