| | Jan 24 | Marketing
Emojis are so popular that one of them was named Word of the Year for 2015 by Oxford Dictionaries just two months ago, even though it isn't a word. But emojis for marketing? They might fit and even be effective, but used clumsily, they may look lame or even boomerang.
Heather Wied, a millennial, gives enlightening pointers on using emojis in marketing:
I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one day I downloaded the emoji keyboard to my phone and used emojis for the first time. I may have gone a little overboard that day, but from then on I was hooked. I’ve become an avid emoji user, and I find one emoji can convey an...