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BMM | Jan 31 |
food
IRVINE, Calif. — Last Thursday Taco Bell launched the first items in its new breakfast platform. Eleven breakfast items ranging from 99 cents to $2.79 will be offered in 10 Western states.
The company plans to soon offer breakfast nationwide. Participating restaurants will open from 8 a.m. or 9 a.m., with breakfast ending at 11 a.m.
Brian Niccol, Chief Marketing and Innovation Officer at Taco Bell Corporation said: “We’ve partnered with leading breakfast brands that consumers know, love and trust, including Johnsonville Sausage, which has teamed with us to create our signature product, a Sausage and Egg Wrap: a soft flour tortilla filled with savory sausage, fluffy eggs surrounded by melted cheese – all wrapped up and grilled. For those looking for more than a...