Gold's Gym Joins Forces With Franchisee Association

Texas-based Gold's Gym and Georgia-based Gold's Gym Franchisee Association are creating a national purchasing cooperative together that will replace the old franchisor managed national vendor program.

James Weaver, president and CEO of Gold's Gym said of the venture, "Working together ensures that we incorporate the viewpoints of all Gold's Gym stakeholders for these important programs."

The fitness business is highly competitive.  With this attitude of working with its franchise owners through their independent association, Weaver has hit a home run. This article in Fitness Business Pro (registration required), reveals a collaborative network-wide culture and a brilliant CEO mind.