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How Does Radio Shack Still Make Money?

Even CEO Cant Figure Out How RadioShack Still In Business

The Onion

Even CEO Can't Figure Out How RadioShack Still In Business

FORT WORTH, TX—After a thorough review of the its operations, RadioShack CEO Julian Day could provide no real explanation for the analog-riddled company's staying power.

SATIRE - The Blue MauMau community loves satire. And The Onion makes it possible to read even more now that they provide an embedded blurb for blogs (see test blurb above, if it works). Anyhow, here are my favorite quotes from a bogus interview with Radio Shack's new CEO Julian Day, who no doubt is trying his darndest to turnaround the troubled network of some 6,000 locations across the United States. -don

"You wouldn't think that people still buy enough strobe lights and extension cords to support an entire nationwide chain, but I guess they must, or I wouldn't have this desk to sit behind all day."

"Even the name 'RadioShack'—can you imagine two less appealing words placed next to one another?" Day said. "What is that, some kind of World War II terminology? Are ham radio operators still around, even? Aren't we in the digital age?" "Well, our customers are out there somewhere, and thank God they are," Day added.

In the cover letter to his December 2006 report to investors, "Radio Shack: Still Here In The 21st Century," Day wrote that he had no reason to believe that the coming year would not be every bit as good as years past, provided that people kept on doing things much the same way they always had. (Article shows a chart of revenues sliding down since '85)

"Every location is full of bizarre adapters, random chargers, and old boom boxes, and some sales guy is constantly hovering over you. It's like walking into your grandpa's basement. You always expect to see something cool, but it never delivers."