How McDonald's Changes Around the World

What makes a brand, well, a brand? Nothing challenges unsaid brand assumptions than when a franchise is international.

Should the franchise have American signage and layout or non-English? Should America's often bright neon signage that screams "look at me" be used in say, England? And how much should a franchise chain that craves standardization localize its menu?

Here are two different slideshows that show how the menus and how the decor at McDonald's restaurants vary wildly around the world.

One unique menu item that may cause a double take is the first slide, Taiwan's rice burger.