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Five key areas are what Callum Floyd, Ph.D., would look at if he were buying a franchise. Floyd's master's and Ph.D. degrees included theses focused on franchising. He is the founder of New Zealand-based Franchise-Chat and continues to concentrate his attention on franchising both in his home country and internationally.
The five key factors to look at before you sign on the dotted line, he states, are financial returns, the business model, marketing, initial and ongoing support, and franchisor viability.
Read his full article for the details.