Independent Hotels Find Strength in Third-Party Associations

Independently run hotels find it tough to stand out from the crowd of big chains and other lodging even when the travel industry is booming, but what’s a hotel owner to do when times are as tough as they are now? An independent hotel may have its own special charm, but how can management get the word out to more travelers without breaking the bank?

Many independent hotels are associating with organizations like K Hotels, Preferred Hotels and others, catching the attention of future guests while being cost-efficient.

Read more in Hotel Interactive.