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International Scientific Study Of Franchisees Next Week

Meeting in Brisbane Australia, a team of psychologists hope to determine what makes a good franchisee successful and what makes a bad franchisee bad for business.

The study which its said could involve over 1000 franchisees will examine factors impacting on satisfaction and performance such as brand passion, a tendency towards conflict and different types of motivation. It is hoped study findings will offer ways to ‘minimise the destructive impact of franchisee failure and relationship breakdowns.’

Australian, New Zealand, Canadian and US franchise systems promised to turn up.

We will be able identify the factors that separate the better performers and  benchmark franchisees on these attributes as well as making international comparisons, which should be of interest for franchise systems wishing to expand globally.  Greg Nathan

Another Franchise Council of Australia affiliated consultant prepared to share with the world.  How good is that?

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About Ray Borradale

Ray Borradale's picture

Public Profile

Over forty years experience in Small Business and more than twenty-five years in franchising operations as a franchisee and employed by three franchisors, mostly in operations.

I have dedicated more than ten years and over 15,000 hours in the pursuit of quality franchising and exposing franchisor abuse of franchisees while advocating for the introduction of franchise relationship Law and the levelling of the dispute processes between bigger business and small business.


Area of Interest
Franchise Operations