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Interview with Jim Majirsky, President and CEO of DwellGreen

Jim Mijirsky

DwellGreen's CEO Jim Majirsky

Jim Majirsky wants to save you some green. As the president and CEO of business and home services franchise DwellGreen, he just might be able to.

In 2005 John Lamby, who Jim refers to as “an environmental guru” started the process of creating what DwellGreen is today: a resource, a business and a fine-tuned approach for helping homeowners make decisions about the performance of their homes. This covers everything from energy efficiency to retrofitting to identifying government rebates homeowners are able to qualify for.

Majirsky joined DwellGreen a little over a year ago. It took the better part of 2011 for Jim to take DwellGreen, which had become quite a successful business in Florida, and translate it into a growing, national franchise. Now, the company has four franchising territories and plans to begin franchising in Canada within two years. After 17 years of executive franchising experience, Jim is happy to be involved in a company that he really cares about. He loves being around environmental initiatives and believes strongly in their importance. “It is the future,” Majirsky says, “It’s not just greening, its learning what that means.”

DwellGreen, as a business, seeks to do three things: to advise, to consult, and to educate its customers. The business works a little something like this: homeowners call DwellGreen about making their home a bit greener (in one way or another). A representative from DwellGreen drives (in a Prius, of course) to see the client’s home. The DwellGreen representative assesses the home and advises the homeowner on improvements that should be made. From there, the DwellGreen representative facilitates the greening process. Some homeowners will jump into greening feet first, others will pick specific projects until the entire home is, well, green.

“There’s a cost savings to this that’s good for everyone,” explains Majirsky. “It helps the environment, helps with health issues, and it does have large implications like reducing carbon footprint,” he elaborates. “It improves the quality of our air and our water.”

Of course, it takes someone who’s passionate about the environment and making a difference at the micro and macro levels to be successful as a DwellGreen franchisee. In addition, it takes a skilled communicator with experience in business development, sales, and marketing to pursue potential customers. Environmental and building sciences backgrounds are pluses, too. In fact, a number of current DwellGreen franchisees have environmental science or construction backgrounds.

After the initial interest inquiry is made, the next step, according to Jim, is to familiarize potential franchisees with the business model. From there, serious franchisees receive a full week of training and certification, which includes RESNET and EPI training, as energy auditors, remediation programs for radon, mold, lead, and air quality. “If we’re about anything we’re about servicing our franchisees and supporting them,” says Jim. The DwellGreen business model also includes a full marketing program and support system so franchisees can focus on bringing in customers and maintaining positive client relationships.

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