iSold It Declares Franchise Concept Unproven

UPS Unproven Concept ---The Shill of the Famous Brand

There is no doubt that UPS bought MBE to enhance their own profits and to compete with FedEX with no regard for the Mom and Pop franchisees whose investments and lives would be captured with the carrot of "unprecedented opportunity" and great success and profits for The UPS Stores.

They used the famous and respected brand UPS as a Shill to sell an unproven concept to those who respected and trusted the famous brand name, and if they knew it wouldn't work and didn't even bother testing a pilot, this is truly malicious.

I hope the courts will look at this and realize that UPS has used its famous brand presence and management policies to hide the failure rate of its stores and to sell new franchises, even today, out on the Internet with its No. 5 rating with Entrepreneur as well as through the SBA Franchise Registry and the Vet-Fran initiative.

This is a huge public company who has managed to fly under the radar and who has badly hurt and damaged many innocent Americans who bought these stores in good faith. These working-class franchisees are just trying to make a living and they were led to believe that they were buying the American Dream of a form of partnership with a famous and respected American Corporation. The franchisees of The UPS Stores never realized that they were just a resource for "venture" capital and cheap labor to be used to enhance the profits of UPS.

The face of GREED of many American Corporations has been revealed in these recent years and we see often that corporate honor, integrity, and citizenship is sacrificed to competition and the greed for greater profits in the wider world.

Advertising Gets you Everywhere ----The Need for Product!

In the trade and business media, as in all media, the need for product is great and ongoing. While they may issue disclaimers, the franchisors who use these high ratings in their sales pitches and on the Internet do not issue disclaimers on behalf of the raters, like Entrepreneur. This is a circumvention of Truth in Advertising and a kind of fraud on the public that apparently isn't against the law ---but should be!

All of the truth in advertising laws have not helped the consumer franchisees because, of course, the FA's are designed to discount any hoopalah that goes on before and during the sale and to protect the franchisor no matter what kind of dog or pig he sells. The FA's together with the UFOC's are a license to steal for those franchisors with unviable business plans who will continue to sell to the public to perpetuate themselves, even when they know they are selling a bad and an unviable product.

The California Department of Corporations, apparently, under technical rules governing UFOC's has allowed I-Sold-It to Register and sell their franchises in California with improved disclosure language. Apparently, I-Sold-It's counsel advised I-Sold-It to do this. This is a demonstration that the UFOC is really more of a license to do business in the State than protection for franchisees ---who might be stupid enough to invest their capital and their labor under this full disclosure of the risk required under the California UFOC. California is to be congratulated in its efforts to protect its consumer franchisees.

While magazines like Entrepreneur print faint disclaimers, their ratings are used to sell and hype the franchises that they have rated as high picks on their famous lists. Entrepreneur put ISoldIt out there and UPS and Quiznos and even respected publications like AARP pick up on these ratings and use them because they need "product" for their publications. Franchising is a vital part of our economy and is pushed and supported by the status quo that supports franchisors, if not franchisees, who are expendable as long as they contribute to standing up the franchisors who are contributing to the economy.

The hard reality is so often that it is ONLY the franchisee who loses and who loses his voice in failure.

In the ongoing and evergoing search for product for the media, great disservice is done to prospective franchisees who do tend to believe what they see in print. They believe there are laws against spreading false information to the public. They don't understand the fraudulent intent of the franchisors to use the advertisements to deceive them.

Someone needs to clean up this mess that injures so many innocents. The Deal of the UFOC should be scrapped and we should go to NO Regulation of Franchising or Franchising should be regulated at least as well as Securities are regulated under US Law.

Our British cousins don't regulate franchising because they want to avoid the appearance of government endorsement of franchisors and franchising that could work against innocent citizens who are looking for a way to support themselves. We, in the US, ineffectively regulate franchising under UFOC's and endorse the franchisors with the SBA Registry and our media, while sacrificing many of our naive and inexperienced citizens, who do ineffective due diligence, to the purchase of the American Nightmare that is represented as the American Dream.

Shame on us!