James H. Amos, Jr.
Official bio for the media from Proctor & Gamble.
Jim Amos, Chairman and CEO of Tasti D-Lite LLC
- Past Chairman:
- The International Franchise Association
- Mail Boxes Etc.
- Chairman Emeritus: Mail Boxes Etc., now The UPS Store
- Author of three Bestsellers
- Decorated Vietnam Veteran
Additionally, he has served on the boards of The National Veteran’s Administration, The Marine Military Academy, The Marine Corps Heritage Foundation, Meineke Car Care Centers, Oreck Corporation, Zig Ziglar Corporation, WSI of Canada, The University of Missouri, The International Franchise Association, The HealthStore Foundation and Ken Blanchard’s Faith Walk Leadership Foundation.
A graduate of the University of Missouri, Amos was honored as the 1998 scholar-in-residence and in 2000 and 2003 with the Distinguished Alumni Award. Recognized in “Marquis Who’s Who in America”, “Who’s Who in American Executives”, “Who’s Who in Finance and Industry”, “Who’s Who in American Authors” and “The International Authors and Writers Who’s Who”.
During his career, Mr. Amos has been a leader in the franchising industry. For eight years prior to joining MBE, he was the CEO of the Brice Group in Dallas. A former Marine Corps captain and veteran of two combat tours in Vietnam, Mr. Amos received 12 decorations, including the Purple Heart and Vietnamese Cross of Gallantry. He is the author of several books including the best sellers The Memorial, Focus or Failure: America at the Crossroads, The Transparent Leader, Corporate Giants, Above and Beyond, You Can Do It, The Entrepreneurs’ Creed and Living An Uncommon Life. In addition, Penguin Press published his latest work, The Complete Idiot’s Guide to Franchising.
Under Mr. Amos’ leadership as Chairman and CEO, Mail Boxes Etc. became the world’s largest and fastest growing franchisor of retail business, communication and postal service centers. Based in San Diego, the MBE Network comprised nearly 5,000 locations worldwide, with master licensing agreements in more than 80 countries around the world. In 2001, Amos was instrumental in orchestrating the sale of MBE to United Parcel Service who subsequently renamed the system, The UPS Store.
Tasti D-Lite is the #1 good-for-you dessert in the world within the fasted growing segment of the frozen dessert market. Mr. Amos has assembled a world class franchising team with the goal of 500 centers in five years.
James H. Amos Jr. and Snow Phipps Group, a New York-based private equity firm, acquired New York - based Tasti D-Lite on February 7, 2007, and Mr. Amos serves as Chairman and Chief Executive Officer.
Source: This bio is courtesy of Proctor & Gamble. It was announced Feb 5, 2009 that Mr. Jim Amos would be chairman of the board for P&G's new franchising subsidiary, Agile Pursuits.
Controversy: Amos has a history of litigation with brands that he has led such as Brice Foods, Mail Boxes Etc. (now The UPS Store) and Sona Medspa. His name often creates strong reactions from self-declared franchise owners on the franchise blogosphere. Much of the anger from franchise owners are accusations of fraud. For example, there's mention of him on the Blogosphere at FranchisePerfection, FranchisePundit, Tasti D-Lited, BizOp.ca, Blue MauMau and even more traditional journals like Franchise Times take note of this.
Franchise attorney Michael Webster published 4 pages of lawsuits against Jim Amos (pdf) from law research service Pacer. It shows litigation issues with Jim Amos from MBE, Sona Medspa, Brice Foods (I Can't Believe It's Yogurt) and many other brands.
Amos and other leaders of Sona Medspa were recently found guilty of negligent misrepresentation to franchise owners.
Besides the lawsuit that relates to a gruesome death of teenagers in an I Can't Believe It's Yogurt franchise, there is a lawsuit about conspiracy to defraud franchise investors at Brice Foods. Amos decided toward the end of the Brice trial to settle out of court. But the court in the Brice trial took the unusual step to state that Amos and colleagues "engaged in a conspiracy (pdf, see pg 6 of 20) to defraud investors (franchise buyers) commencing in May of 1992. Brice was found guilty.
Proctor & Gamble acquires Carnett's car washes: On July 1, 2009, 13 Carnett's car wash locations were converted to Mr. Clean Car Wash. Agile Pursuits Franchising, Inc., an attempt by Proctor & Gamble to try out franchising, announced the acquisition of Carnett's Car Wash company assets in February 2009. Carnett's is an Atlanta-based car wash chain. The conversion of Carnett's to Mr. Clean Car Wash brings the total number of car wash locations to 15, including two corporate-owned locations in Cincinnati, Ohio.
Related news:
- Can Proctor & Gamble Succeed with Jim Amos at the Helm?by franchise attorney Michael Garner
- American Public Radio's Marketplace interviews Don Sniegowski on Mr. Clean (mp3, podcast, 2nd story at about 3 minutes)
- Sona MedSpa Guilty of Negligent Misrepresentation
- The Sona MedSpa Tragedy Continues
- Sona MedSpa "The Rest of the Story"
- Tasti D-Lite Licensees Need HELP to Protect us from JIM AMOS
- Jim Amos of Tasti D-Lite, MBE, Brice Foods (Blue MauMau Forum)
- James Amos To Become Tasti D-Lite CEO
- A Critical Look at Franchising Healthcare in Kenya
- Brice Trial Appeal and Jim Amos (pdf)








