Jerry Newman - Leadership Principles from My McJob

Dr. Jerry Newman packed up his business PhD and took up a secret life in various franchise stores throughout the country, including McDonald's. Interviewed by Peter Birkeland, himself a franchise expert. Dr. Newman shares his insights with the Blue MauMau franchisee community on:

• how to motivate when raising salaries are difficult
• how a few simple adjustments to the franchise owner's management style can invigorate your workplace