Jim's Targets Tradies

Jim’s Group expansion is to hit on the tradesmen market in Australia in the pursuit of new franchisees through established small businesses.

According to Jim's Group founder Jim Penman, the latest business targets are not national brands or one-man businesses but medium sized firms, with four to 40 employees, and a desire to take on the market leaders.  Franchising.net.au

The Jim’s plan appears to target Australia’s diminishing trade skills market and the tradesman’s characteristic of entering small business while promoting those prospective franchisees to existing trade specialty businesses.

They were losing their good plumbers after a few years because they wanted to set up on their own. Now they are offering their employees the chance to purchase a franchise and they're using our model.  COO Richard Reid

In this development it might be that the Jim’s Group is stepping up to a more demanding and sophisticated franchise model or it may be that this is simply a variation in marketing the typical master franchisee role.

Time will tell but this new approach by the Jim’s Group could be very interesting in markets where the reputation tends to be of the traditional unreliable Tradie charging ‘like a wounded bull’ but where massive demand forgives. Tradesmen small business operators seem to do very well with minimal overheads and an unsophisticated appreciation of the benefits of franchising.