KFC Franchisee Related Notes from YUM Earnings Call
In the YUM earnings call today, several KFC and franchisee related questions and discussions arose. In summary, David Novak indicated that they would continue to work the
- fried chicken- guest veto issue
- the value problem in that some franchisees have above market prices and
- need for more reliable service.
Novak noted they were auditing, racking, stacking and publishing key franchisee metrics, to highlight attention and expressed faith in Roger Eaton. Novak noted that "marketing control is owned by the franchisees." We'll post a link once available.
Related Reading:
- Franchisees Sue KFC to Retain U.S. Marketing Control
- KFC Brand Change to Grilled Ignites Lawsuit from Franchisees
- KFC's Free Meal Debacle via Oprah
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