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Lorelle Fraser from the Asia Pacific Centre for Franchising Excellence in Australia has concluded research into franchise conflict that suggests 1 in 4 franchisees don’t trust their franchisor. Apparently most do.
Transparency was one of the messages reiterated throughout our Franchise Forum last year, by the speakers but also by delegates during the open exchange session when discussing how to prevent and solve a range of everyday franchise problems. Lorelle Fraser
The research was funded by the Australian Competition and Consumer Commission and in reading the 'summary' one might question the transparency and validity of the research when considering that of the often estimated 65,000 franchises in Australia, only 350 participated from an unknown system of invitations.
There would be few who would disagree with ‘communications’ and ‘transparency’ issues as being keys to creating or diverting mistrust and complaint.
Delegates to the Franchise Forum mentioned tend to be those from systems such as Gloria Jean’s Coffee and La Porchetta with close affiliation to the ‘Let’s not let turkeys kill the goose that laid the golden eggs’ Franchise Council of Australia.
NOTE: In Australia to achieve franchise research funding those who succeed must agree not to discuss or disclose any research findings that have not been approved.