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Log In / Register | May 21, 2013

Lenard’s Franchise Moves On

It seems the Lenard’s chicken franchise in Australia has moved on from the chaos and disasters of 2003-2009.

Gerundus Gerrit HeijneAustralia witnessed everything from franchisees in revolt across the country to a murder conviction and the franchising brand suffered.

I set out to do what McDonald's and KFC did; that is, to build a national brand. I couldn't do that myself as I didn't have the capital, so franchising was the answer.The Australian

The Lenard’s franchise team may not be fondly remembered by many past investors but they are the brains behind current sluggish network growth where expansion plans through IGA Supermarkets has been disappointing.

Every five years or so, we've needed to reshape the business to take it to another level. It's been a continuous improvement process, to maintain the level of excellence we want to have and to meet consumers' needs.

Many ex-Lenard’s franchisees stay in contact often reminiscing about past lives with long gone financial security. They haven't quite moved on.

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