Listen to Interview with Jeff Johnson, Founder and CEO of FranSurvey
Recently I had the opportunity to interview Jeff Johnson, a former multi-unit franchisee, who founded FranSurvey. Jeff's company surveys franchisees on behalf of those franchisors who want to know what their franchisees really think about their franchise.FranSurvey has surveyed countless franchisees on behalf of hundreds of franchisors. Jeff has even surveyed for franchisor advisory councils. I think you'll find this interview informative and refreshing.
If more franchisors used third parties to conduct honest surveys of their franchisees I think the industry would be far better off. Obviously some franchisors are still afraid to hear the truth. In the past I've done in-house surveys of my franchisees, since there was no FranSurvey. As a final comment, Jeff's company does not sell, advertise or broker franchisees. The only ones he publicizes are those that have favorable survey results.
About the Author: Ed Teixeira has over 35 years of franchise industry experience as a franchise executive and franchisee. He has served as a franchise executive in the c-store, manufacturing and home healthcare industries and has licensed franchises in Asia, Europe and South America. Ed operates FranchiseKnowHow which provides information and advice to prospective and existing franchisees and franchisors. He publishes newsletters for the franchise community.
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