Lodging Industry's Uniform System of Accounts

Editor’s note: This article has been added to the franchise encyclopedia as a resource for lodging owners and staff. The encyclopedia is open to contributions on franchise terms and history from Blue MauMau members.

PURPOSE: Hotel owners, operators, accountants, consultants, analysts, educators, attorneys, lenders and investors rely on the Uniform System of Accounts for the Lodging Industry as the guideline for hotel financial statements and statistics. That standard is painstakingly gone over by the Financial Management Committee of the American Hotel & Lodging Association.

PROCESS: The Financial Management Committee, consisting of a wide variety of industry participants — owners, operators, educators, accountants, consultants — is charged with updating the USALI in order to reflect current operating conditions in the industry, as well as new accounting rules and regulations. The committee of twenty-plus experts discuss, argue, revise and then finally issue new USALI standards on how accounting and statistical information is to be accumulated and reported.

The process of thrashing out problems and updating the accounting guidelines takes time. The books are published every eight to ten years. For example, the 10th edition took four years to prepare, and was published ten years after the 9th edition in 1996.

Mel Wilinsky, chairman of the American Hotel and Lodging Association Financial Management Committee, explains how ubiquitous the USALI financial standard is. “There is hardly a hotel or hotel franchise agreement that doesn’t reference this. It really is the standard — even internationally.”

The USALI serves as the reference tool for anyone who is involved in the financial aspects of the hospitality industry, since the basis upon which the statements are prepared is clearly defined.

“The USALI is important to the hospitality industry because it provides a framework within which owners, operators, investors and lending institutions can evaluate the performance of hotel operations," says Mr. Wilinsky. "They can do so with a high degree of confidence that the reporting of results is consistent from property to property, assuming both entities are using the 10th edition, of course.”

The Latest Edition

There have been a number of changes to the 10th edition, which was released in 2006.

Robert Mandelbaum, a member of the Financial Management Committee, elaborates on the recent adjustments to the hotel industry’s financial standards. “I think the biggest changes were philosophical in nature. In the 10th edition we eliminated most of the ambiguity that existed in previous editions of the USALI. The book is very clear as to where hotel revenue and expenses should be recorded. If you want to be in conformity with the USALI, you must adhere to the guidance in the book.”

Mr. Mandelbaum continues, “The new hotel operating statement format is very much an 'operating' statement. It is meant to be a useful barometer of a hotel’s performance from an operational standpoint, as opposed to strictly an accounting standpoint. The book contains several 'real-life' examples as guidance for readers.”

Although the 10th edition was published in late 2006, the new changes were not fully implemented throughout the hotel industry in 2007. The new edition is expected to fully kick in during the coming year, since accountants and experts are now using it to plan for 2008.

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See- I told you...

it can be done -you just have to work at getting it done.--

Richard Solomon, FranchiseRemedies.com,  has 44 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School

Hotel aren't the only one...

In my experience, home builders have their own recommended chart of accounts, and HUD requires some (if not all) of apartment complexes that receive subsidies to abide by a standard chart of accounts, and requires audited financials to be submitted electronically to them within 90 or 120 days after their year-end. 

It's doable, you just have to make it worthwhile for all involved and make sure the franchisors and franchisees understand the system.

Uniform System of Accounts

JD wrote: "It's doable, you just have to make it worthwhile for all involved and make sure the franchisors and franchisees understand the system."

JD, can you do me a favour and explain why: a) franchisors/franchisee might not think a uniform system of accounts was a good idea, and b) why they are wrong? 

Michael Webster PhD LLB

Franchise News

Answers for Michael

I would say that the first steps of this would be to get franchisors to require their franchisees to follow a standard accounting system for submission to the franchisor, so that the information could be analyzed by them.  Why wouldn't franchisors want to do this?  Probably because it would be add costs to their company.  Also, some may not want to know how bad some stores are doing.  

Why should they?  Franchisors should recognize that a franchisee's success is important for their success too.  Where I was at, the financials that we got (usually newer stores), we would look at and try to understand where they were losing money.  I tried to get it across that before any 'zor' representative went to visit a store, that we should get a financial statement and it could be analyzed and compared to similar stores to look for areas of improvement and discussed at the store visit, but the CEO didn't agree with that.  Benchmarking for new stores is a very important part of their success and not being able to get them information is the fault of the franchisor for not pushing to get financials.

I'm sure that there is more that I am missing but I'll save it for another post.

NAH - YOU AINT MISSING MUCH

Every franchisee should be required to follow a uniform prescribed accounting system. What they do on their tax returns is their business. However, if they all are on the same system, the elements of expense categories that - operationally speaking - could be causing failure, would be stated and extended (month to month and YTD), with & of gross sales at the right end of each line item.

Successful stores will show a somewhat common profile in that depiction. It is a good place to start in trying to analyze and diagnose.

If franchisors don't want to do this, it is because there are perceived incremental risks to having the information about store financial performance and making sales claims inconsistent with the information that you have.

The lawyers are telling them that having the information creates deliberateness liability potentialities in the sales process.

The problem is that what is for sale today is of such low investment quality that the information would most likely be pernicious to the sales interests. That's why they won't do it. --

Richard Solomon, FranchiseRemedies.com,  has 44 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School

Thanks JD

Jd;

Could much of what you want in terms of information not simply be obtained by having a uniform POS system? 

Michael Webster PhD LLB

Franchise News

POS typically only measure transactional metrics

Standardized charts of accounts will reveal the P&L results before and after depreciation that show the health and viability of the business. 

It also will show owner non-business related or inflated buried loads e.g., autos, travel & entertainment, repairs & maintenance, etc... 

The Truth Shall Set You Free!

TIF

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