Madscam
Book Information:
Ad veteran George Parker's "Madscam" is a common sense refresher on the basics of coming up with a solid ad program, written in a straight-up style with examples, reminders, and enough entertaining and well-deserved rants to keep it entertaining. I liked it so much I made a little video book review. Though it's intended for small to medium businesses and entrepreneurs, most creative types I've talked with think it belongs on their bookshelves, too.
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