Marriott CEO Enters Blogosphere

The Marriott hotel chain has joined the ranks of bloggers with the launch of its CEO's web log. Mr. Marriott says he didn't know what a blog was a year ago, but with the urging of his communications department decided to launch one. On why it is important for a CEO to blog, he states:

"I know this is where the action is if you want to talk to your customers directly -- and hear back from them."

Sure wish more franchise chain CEO and presidents would climb down from their office towers somewhere to better connect with customers and the cacophonous marketplace, not just in the safety of the company Intranet, but by using the blogosphere. It's only as far away as your closest Internet connection. Take a leadership lesson in this brave new world from Grandpa Marriott, one of the Net's newest bloggers.