Marrying Your Franchisor

The franchisor you marry may not be the same zor on your 10th anniversary.

You may wake up one day and wonder who that ugly person is in the bed next to you - they sure were good looking when you married them. This is why it is so important that you understand that zors have wide ranging authority to change just about anything connected to a brand, and zees have little to say about it. A zor can be sold to a company that wants to change the look and feel of an entire brand - and they can require you to spend the money to do so (even if you don't have it).

I've seen a recent situation where a new zor corporate owner decided it was time to change the corporate logo that had been the brand for over 20 years - a recognized logo that is known to just about everybody. (This guy may have been the guy behind new Coke years ago....I'm just guessing).

It will cost franchisees millions of dollars in an industry that has seen declining sales for almost a decade now. Franchisees arge that it will confuse customers and do nothing for sales, at a time when they are struggling. The response of the zor has been do it or you will be in default.

These franchisees married a good looking spouse, only to wake up to a monster 20 years later. They didn't change, but thier spouse did - and if you think divorce attorneys are expensive, try hiring a good francise attorney.

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Add DQ?

Don't know who exactly you're referring to, but I believe the Dairy Queen Zees are going through just such a scenario.

The physical assets that the ZEE owns are put at risk

It is in the nature of the binding and one-sided contract that ZEES sign, believing in love and profits, that eventually does them in.

A Franchisor Switch Not Always A Bad Thing

As a Quiznoose owner I'd love to see us bought out by a team of smart, dedicated professionals who know how to make money for the franchisees as wells as the corporation. If it was a bunch of thieves I don't see how we'd be any worse off than we already are - unless of course they had already mastered the Schaden playbook for ripping off franchisees and are smarter than the second stringers now running things.

No, not Dairy Queen ......

but it really doesn't matter what industry it is in (in this case it's automotive service), the story is still the same, isn't it?

The devil you know

is sometimes the best devil.  The next guy could be much worse!

the ups store

this scenario is all about mailboxes etc and ups.

A Bad Marriage

I don't name call like the poster above but I just can't believe how restrictive and one-sided that contract with Quiznos is. Outrageously high prices for everything from food to cleaning supplies that we have to buy, excessively high franchise and ad fees that we have to pay, and a whole list of examples where an expensive product is required for one slow-selling item - the $50 case of pepperjack cheese for the turkey sammie is just one example. This contract allows them to treat us as employees, gouge us, and gives us no recourse, legal or otherwise.

Like most franchisees we know we're barely breaking even and consider this a very bad investment. My wife and I would like to urge anyone looking at Quiznos to rethink it. It's a life changing decision, and in our case, one that we would never make again.

You don't Know (what you don't know)

To the blind, everything is sudden.

Just when you thought it couldn't get much worse in your journey, Boy oh Boy! (unskilled but also unaware)

Please name one life experience where:
* you risk past, present and future family earnings,
* accumulated capital (self, spouse & family),
* all known dimensions of health,
* you get one shot (usually), and
* any remedy is only accessible via parties that are repeat, expert game players who know way more than you will ever know (credence goods).

I have yet to meet a former franchisee after 5 years that viewed any loss as primarily economic. Not one.

Physical Pain is Nothing (existential)
There is a suffering that is next-to-impossible to put into words. To allow the "Other" to seduce/betray, shun and then shame you into silence: A zombie's existence.

Guilt rises and falls with the act: Shame is a self-selected, prison term. A return story is needed.

These injuries are triggered, seemingly anew, over many years: remembered from father to son.

Les Stewart

You are funny

True very true.

A Bad Marriage ---Love at first sight!? Zor arrogance!

So often it is "love at first sight" for the ZEE who believes in what he sees with his own eyes. He doesn't understand that a network like Quiznos who overseeds as a matter of policy knows that their franchise agreement protects them in court as long as they are in compliance with disclosure laws in the states in which they sell their franchises.

Unfortunately, disclosure is NOT about protecting the ZEE and is always about protecting the ZOR and permitting them to sell their product without disclosing the present and past performance statistics of the individual first-owners of their franchise.

When you really understand the arrogance and the guile of ZORS who tell you that you have to do your due-diligence investigation with current asnd ex-ZEES to determine the risk and rewards of the investment, you understand that government helps to set up the ZEES for the ZORS. Understand that anything you learned in your due diligence with these Item 20 references, whether true or false, has no legal significance and any damages you may suffer because you didn't learn the truth from them is proximate to their misrepresentations and NOT to the misprepresentations of the ZOR.

The ZORS should be required to disclose unit performance statistice, past and present, to those investing in franchises but the government makes it possible for ZORS to hide this material information from unsuspecting new buyers of the franchise in the disclosure document.

The red herring of the UFOC and the FDD is a disgrace to our democracy. It enables the franchisors to "steal" at will with immunity and impunity under the law.

THE UPS STORES...

HAVE AN ABUSIVE SPOUSE....FOR A FRANCHISOR...BUYER BEWARE!!!!!!!!!!!!!!!

Non Economic Losses

Les writes: "I have yet to meet a former franchisee after 5 years that viewed any loss as primarily economic. Not one"

I think Les is correct about this.  Sadly, virtually all of my clients seek JUSTICE from our Court system which can only deliver money.

There are several websites devoted to recovering MLM participants, even one for advance fee victims - perhaps there needs to be a site for recovering franchisees? 

Michael Webster PhD LLB
Franchise News

I agree with thisl

This will not happen until zee's get thousands to fight. Start a big movement to change these laws. Go to Washington D.C. march and picket for new laws. That is the only way to fix this mess of zee's hurt. Remember the one who makes the most noise will be heard. Too many people are just wallowing in self pity and not willing to fight. It starts with our government who we elect to office. Laws can be changed with those who are willing to fight.

This is a biggy!!!

I have heard of former zee's suffering from depression, marriages fall apart, kids getting mad at parents, older zee's who can't get a job, zee's unable to get a job because of bankruptcy. Zee's losing their house or houses. They go from well to do to poverty. Big adjustment to go through. Heart problems getting worse . Zee's who never had high blood pressure suddenly has high blood pressure. And all I hear is things about due diligence. Have it ever occured to you that there are some things that you cannot cure after a zor messes over a zee? But those things don's matter-right? Only the bottom line.

Litigation takes a huge emotional toll, and

When a franchisee is at wits end, with no option left but the courts, they are usually in for a very tough lesson.

being right does not mean you will win.

Technicalities, franchise law, trademark law, and the random order of legal actions make it unlikely that a zee will get the satifaction he might think is due.

Franchisors begin the fight with a significant advantage - the franchise agreement.  From day one, the zee is at the bottom of the mountain, looking up at a massive climb to justice.

Winning is possible, but expensive, and will take more of your soul and spirit than you ever thought a battle could take.

For many, the battle is just too much to fight.

The playing field must be leveled so that franchisees can at least be a part of the game.

It takes money and power to lobby Washington

Of course, you are right. But, understand that those in the ashes of the fires in which they are burned generally have neither the money nor the power to lobby in Washington, DC. and buy a committee.

Generally, destroyed ZEES have lost "Heart" and don't believe that they can do anything to change the laws and they can't afford to buy marching shoes.

The nature of the contractual relationship between the ZEE and the ZOR, where the ownership is blurred to the public, and wherein the ZEEs take all of the risk for building the physical units means that current ZEES are silenced by the franchise agreement, and silent in what they perceive to be their own interests.

If you haven't read the Coffee Beanery Case here on Blue Mau Mau, do this! Understand that these poor destroyed ZEES tried to bring their plight before the Congress with the hope that their "destruction" would help others. But, the special interests in Congress always fight any legislation or changes in the law that might adversely affect the economy. There is no money in justice for all and profits for the special interests are justified as serving the greater good.

That is compounded by the fact that...

franchisees who didn't get proper help in vetting the franchise investment in the first place, go about selecting their lawyer in the same low grade manner. They prioritize the wrong characteristics. They look for a free/contingent fee lawyer, which isn't there except in very rare situations usually not met by the franchisee's case. There are lawyers out there taking contingent fee franchise cases who really don't know what they're doing, so the situation never has a  chance from the start. These bozos tell them the same things that the scoundrel franchisors told them - "I believe in your case. They done you wrong." The client doesn't know the questions to ask the lawyer any more than he knew what to look for and how to evaluate it when he bought the franchise.

It is a repeat of the franchise scam all over again.

The truth is that most franchisees that have a valid case lack the resources to fund it. Not only can't they pay a lawyer, but they can't pay for experts needed in the case (like damages experts - forensic accountants and often techincal experts in some relevant field) and they can't even pay for court reporters and deposition transcripts. Most of the bozo lawyers they resort to simply don't hire the experts.

Others still have some money, but don;t know how to select the right lawyer, so they end up fleeced of whatever else they have left by aa bozo lawyer who doesn't know what he's doing. A recent example of this is a "I just spent $ 15,000 for a lawyer to do research, and he told me to do nothing for at least a year" She's still open using the franchisor's trade identity. She is DOA in court, if she ever gets there. Continuing to use the franchisor's trade identity and doing nothing for a year is called waiver of the fraud and ratification of the franchise agreement. Remember those Maryland folks who did that in the Coffee Beanery case. You know what happened to them.  Actually they were in even worse shape. They, upon advice of counsel (so they say), do nothing because they think the state government is gonna get their money back for them. Yeah right!

So they go through the agony of being fleeced all over again when, truth to tell, all that really is available for those who can't make the good fight is bankruptcy court.

It's sad, but that is the way it works. You have to know how to find the right lawyer. Here's how:

--http://www.franchiseremedies.com/articles024.htm

Richard Solomon, FranchiseRemedies.com,  has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School

Name the Best Choices

Do Diligence,

Heart-ache, depression, failed business, failed marriages. Never quite get over them. But I'm sure I speak for many in that life goes on.

  1. Knowing what you know now, what three franchise concepts would you invest that would minimize your poverty and stress? Why?
  2. What three franchises would most increase your poverty and stress? How so?

dw 

Don't have 27 cents?!!

Guest writes: those in the ashes of the fires in which they are burned generally have neither the money nor the power to lobby in Washington, DC. and buy a committee

Bunk.

If 10,000 franchisees each kicked in 27 cents per day, that would give you a million dollars per year. Kick in $2.70 per day and you got ten million dollars.

But franchisees would rather whine than pay 27 cents. And just for the record, when I owned a franchise I did support both my franchisee association and the AFA.

If you don't listen to anything else.....

please listen to Solomon's post above.

He has given you such great wisdom here, and I am a former franchsee that wants to stand up and tell all of you potential zees and those that are in trouble that this is the best advice you will ever get - and it was free.

And, no, I am not on Solomon's payroll, but I have "been there and done that" and spent hundreds of thousands of dollars paying for the experience.

I have experienced the pain of litigation, going in thinking we were going to win because our opponent was so clearly "wrong", and finding out it just does not work that way. I have had process servers show up at the front door of my home at 7 a.m. on Sunday morning because the other side so wants to use the power of intimidation. 

Many franchisors have their own team of attorneys (either in house or out) that are experts on the franchise agreement and how to enforce it.  Once you get into the courthouse, you will see all kinds of motions and arguments that are about the legal system, not about your case. You get to pay for those.

You also need to consider that once you are in litigation, any negotiations you have been involved in with employees of the zor are over.  Many times, the zor turns the case over to its attorneys, and you will not see the zor employees again unless you are in the courthouse.

It is a roller coaster of emotions that will tax the sanest of folks, especially if you are trying to run your business (which may be in trouble) at the same time you are trying to figure out the legal process.  Most of us are not prepared for this kind of pressure.  You get through it one day at a time.

When you hire the right lawyer, the one that knows what is going to be thrown at you, some of the stress can at least be blunted with information. If the attorney is any good, they will have you well prepared for the enormous barrage of legal complexity that will be coming your way.

If you are going into battle, go with the best. Do not think that your family attorney, whom you have known for 20 years, is equipped to take you into war because you trust him or her.  If they really care about you, they will talk you into hiring an expert.

Compounding the Pain of failure

In a culture where you are "nothing" when you have no money and where "money" is the one great value of the country that we all agree on, the damage that is done to the psyche of the failed and failing franchisee cannot be underestimated. The trip from somebody to nobody is a river of pain and it is true that marriages are destroyed and health is ruined because a failing business is long-term stress and strain that few survive without deep and lasting scars.

We see in the suicide of Bob Baker of Quiznos how he was worn down and beaten, after fighting in court for years, by the forces and the law of franchise contracts that has nothing to do with fairness and justness to begin with. He knew he was defeated and he was sick in body and spirit and when ordered to "arbitration" in which the ZOR always wins, he had nothing left to fight for or to fight with.

In retrospect, the franchisee always understands that they should have done better due diligence. But! franchisees enter into franchise agreements with great "good" faith that they will be successful and as Richard Solomon warns so often, they don't know the hard and dirty game that they will be playing. They don't know that the odds are stacked in favor of the franchisor and that federal regulatory policy supports the franchisors, and that in the big picture, they are merely logs on the fires of developmentr in the economy to serve the "greater good."

I have great respect for Richard Solomon whose hard truth is hard to take. But, yet he tells the truth. Sometimes, the best hope for the ZEE who has been cleaned out or who is facing failure is to declare bankruptcy and start again sooner rather than later.

Maybe a FREE check with a Debt Counselor like Jim Herst who posts on Blue Mau Mau helps to chart the escape ----but delay often only compounds the problems for the ZEES and compounds the pain for them and their families.

The constructive fraud of our public policy and regulation that permits ineffective regulatory policy that allows franchisors to sell unviable frasnchise products to the unsuspecting public is the real problem that needs to be addressed.

Whining?

Zee's are left in the state of desperation. Many have never been in this situation before. It boils down to how is someone whose never been put in a situation that looks hopeless deal with it? They feel violated to the ultimate degree. Unless you are in this situation or experience something like this you never really understand. It is like when a women is raped do you understand to the fullest what has happened to her? You have to be put in that situation before you understand it. The zee has been lied to and no longer trust the zor. Remember whose money was lost. What I've learned is the zor tells the zee he or she has their own business. Another lie. In reality it is the zor's business other wise why would the zor have a one sided UFOC? Only winners in a franchise is the zor and the lawyers!!!

Totalism: Loading the Language

"The language of the totalist environment is characterized by the thought-terminating cliché."

"The most far-reaching and complex of human problems are compressed into brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed. These become the start and finish of any ideological analysis."

"Totalist language then, is repetitiously centered on all-encompassing jargon, prematurely abstract, highly categorical, relentlessly judging, and to anyone but its most devoted advocate, deadly dull: in Lionel Trilling's phrase, "the language of nonthought."

"For an individual person, the effect of the language of ideological totalism can be summed up in one word: constriction. He is, so to speak, linguistically deprived; and since language is so central to all human experience, his capacities for thinking and feeling are immensely narrowed."

and

"The totalist environment draws a sharp line between those whose right to existence can be recognized, and those who possess no such right."

- Thought Reform and the Psychology of Totalism, Robert Jay Lifton

http://www.rickross.com/reference/brainwashing/
brainwashing19.html#Loading%20the%20Language

Les Stewart

knowing what I know now!

It is obvious. First I would do the sniff test. Take my time. Never listen to the Zor because they have their main interest at hand. Wait a year to get to know what the Zor's company is really about. It like considering marrying someone that you do not know. Signing a franchise agreement is a commitment. If the partner is bad and abusive you are stuck. They make it difficult to divorce them. If I had known what I know now I would have never married into the franchise concept. It is too one sided. In the beginning they only show you their good side. After you sign you have signed your life away. Anything that is assoiciated with Quisno's or their former has been's would tell me never to do business with them. Never, never invest in any franchise unless you know them to be ethical and are looking for you to be a success. (Like they said in the beginning if we are not a success they wouldn't be successful too.) This is a lie. They don't care if you succeed. They are in the business of selling franchises and not making people successful. They already have your money and they will proceed to say "Next!" Any fitness concept is a bad investment. There is just not enough people to support your business that are disciplined. Franchise lawyers are very busy these days. That is why I know many people are hurting like me. Our only hope is those that are hurt will fight and get the government to make new laws to protect the investor from all the lies bad zors tell us to entice us to sign. The key is stop the people who are hurting people.

True! Paul! But we are talking about two different issues!

I certainly agree that there would be some really effective relationship legislation if all franchisees would kick in 27c a day to buy the ear of the Congress.

First, however, I think that the FTC should clean up the UFOC and make the franchisors disclose the known performance statistics of the units in the network.

But, in the relationship issues, it is about organizing. And, in the nature of the contractual relationship, the relationship is designed to mandate that the franchisee deal one-on-one with the franchisor who has dealt himself all of the aces.

It is only lately that Franchisors realize that they may have to recognize ZEE Associations but the ZEE Associations are still bound by the contracts of adhesion that their members have signed. The whole idea of franchising is to avoid unions and protect the capture of cheap labor and capital that maximizes profits for the franchisor.

It's a catch 22. You ought to read "Beguiling Heresy" which is where I get a lot of my truth!

"But franchisees would rather whine than pay 27 cents."

I was never aware of the $.27 fund when i was a franchisee -- what would that be again? does it exist?

Did it ever occur to you Paul that perhaps most franchisees are busting their arses to keep their heads above the water and have neither the time nor the aptitude to organize such an endeavor?

Your comments have always been cogent - you lost me on that one.

Sleep Tight.

They do lose..

Guest states:

'when ordered to "arbitration" in which the ZOR always wins'

I'm sure that the TES franchisee and Sona franchisee would beg to differ that zor's always win in arbitration.  If you have a good case and have a qualified attorney, they might actually win it for you.

Profession psychic numbing

I admire anyone such as Richard who can continue to deal with this carnage, day-in and day-out; year-in, year-out.

To maintain your humanity, sanity, functionality, and sense of humour: Quite a trick. Cheap at twice the price.

'I came upon the idea...in trying to understand what Hiroshima survivors were describing to me. They would say such things as, "the bomb fell" -- or they would describe the experience they had: "I saw this array of dead and dying people around me. And I saw everything, but suddenly I simply ceased to feel anything."...It was as though the mind was shut off. And I came to call that psychic numbing.'

- Robert Jay Lifton, PhD

http://globetrotter.berkeley.edu/
people/Lifton/lifton-con3.html

Les Stewart

To make this easier to understand....

when asked who he intends to vote for, the common man says: "The Democrats want to steal my guns and the Republicans want to steal my porno movies. There is no one left to vote for." --

Richard Solomon, FranchiseRemedies.com,  has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School

Bad job numbers bring out the Predators in Franchising

The FTC has declared OPEN SEASON for hunting for "marks" on the Internet. Lots of poor souls looking for jobs provide a big pool of potential prospects for ZORS.

Things will only get worse and we have to hope that Veterans won't be marching on Washington to curse our leaders for honoring them with The Patriot Express Loan Initiative.

The troops pay the ultimate price for poor intelligence and poor regulation by their government policy makers.

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