McDonald's Franchisees Take Online Marketing into Own Hands

Southern California McDonald's Franchisee Website

Southern California McDonald's franchisees launched a new Web site on Monday to help drive coffee drinkers to their restaurants. The site, www.mcdonaldssocal.com, helps Southern California consumers find a McCafe, McDonald's community activities and what's new on the menu. (Hint: Check out the huge Chipotle BBQ Bacon Third Pounder Angus burger.)

Consumers can also tap into Ronald McDonald's appointment calendar to see where he'll appear next.

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Read full details at QSR Magazine