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McDonald's Writeup in Financial Times Has No Mention of Franchisees

Just yesterday, Financial Times penned a very timely article on McDonald's. With great sources and a multiyear perspective, it recapped the last several years of ups and downs and initiatives. It was breathtaking, however, that the article had not one word about McDonald's franchisees' conditions and sentiments.

As we all know, "asset light" is the theme de jour of the last two decades of the QSR majors. McDonalds is tracking towards a 95% franchised model. But yet, franchisees who take care of 95% of the guests, fund equipment, rents and models--are missing from the narrative.

In all matters analytical, investigative and storytelling, we all can hope for a better, more full discussion in the future.

[Read Financial Times' McDonald's Flips Fortunes with Back to Basics Approach on CNBC]

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About john a. gordon

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John A. Gordon, founding principal of Pacific Management Consulting Group provides analysis and advisory services relative to complex restauant topics. This includes buy or sell due diligence, operational analysis and improvemenrs, expert litigation support and business investigation and analysis.

Gordon focuses on restaurant strategy, operations and financial management topics, and has a 45-year background in restaurant operations and financial management staff roles for both franchisors and franchisees. He is a certified Master Analyst of Financial Forensics (MAFF). He supports both franchisees and franchisors, and has a franchise standards and practices sub speciality.

Pacific Management Consulting Group provides creative, detailed and effective insight, independent research and analysis that is free of conflicts of interest. The company provides chain restaurant earnings and economics analysis, research, expert witness engagements, suppors both consulting and sell side equity research firms, due diligence and other analytical investigations. He routinely partners with other restauant subject matter experts in a variety of specialities.

Visit him at Pacific Management Consulting Group. Contact him by email or call (619) 379-5561. Gordon blogs on on his website and publishes discussion papers; his press clips and a real time restaurant analysis blog, http://www.twitter.com/JohnAGordon is included.

Area of Interest
Franchise Operations