Meal Prep Industry Fizzling
News Video Highlights Slowdown in Texas Meal Prep Franchises
NBC 5 in the Dallas/Fort Worth did a segment on their evening news about the meal assembly stores in the Plano Texas area: Meal Prep Industry Fizzling
The segment reported: After a boom in the business of helping busy people make homemade meals, the idea is beginning to fizzle out. Dinner-assembly stores like Super Suppers opened all over North Texas, and now some are disappearing. “I think the idea of meal assembly got oversold quickly,” Super Suppers franchise owner Elizabeth Fletcher said.
Three weeks ago, there were five different meal assembly stores in Plano. Even the Meal Prep Association said that many was pushing it. The latest to go is one of Super Suppers’ first franchises. “We've seen some of our competition come and go,” At Home Dinners owner Kevin Anto said.
The owners said that competition and time consuming work got to them. Super Suppers stopped opening franchises in North Texas. “They don't even want to stop by and pick up their meals,” Fletcher said. “They want it delivered to their home.”
It’s a time of transition for the industry, but owners said they’ll survive because they have a product everyone needs. “People eat dinner every night,” Dinner My Way franchise owner Karen Scholl said. “It beats the fast-food restaurants, and it beats the frozen entrees.”
See the Video: 5NBC
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