Mr. Goodcents Treats Franchisees To Major Upgrade
Free Technology for Franchisees Makes Good Sense to Goodcents
DESOTO, Kan. - Mr. Goodcents Subs & Pastas chain is paying to upgrade its franchisees’ point-of-sale systems, some 118 of them. And for most of them, it's on the house!
The new system includes a delivery and catering module developed for Goodcents. For the 90 stores who use the computer-based Sharp POS system, their upgrade will include two Posiflex Technologies touch-screen terminals running InfoSoft's InfoPOS software, 911 Software's CreditLine or Datacap Systems' NetEPay for IPnetwork credit card processing, along with Posiflex cash drawers and Epson TM-88 thermal printers.
The 30 franchisees that still use the older electronic cash registers will need to share in the upgrade cost.
According to reporter Alan Liddle of Nation's Restaurant News (registration required), Bob Moreno, vice president of operations said, “It is a pretty substantial commitment on our part. Mr. Goodcents Franchise Systems Inc. will offset the expense for this upgrade through reinvestment funds and marketing support from our strategic partners.”
“The [new] delivery management system becomes a great vehicle for database marketing and direct-mail opportunities,” Moreno said. “Our goal is to touch each customer four or five times a year with a birthday announcement, anniversary announcements, promotional offers, coupons and special offers during the holidays.”
Mr. Goodcents has an average ticket of $7.50 to $8. It generates about 170 transactions per average day - mainly lunch, and typically sees a 70-30 split of sales between subs and pasta dishes.
