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November 3 is National Sandwich Day. But what is that day and what are its origins?
It is a day that relishes and commemorates sandwiches. If one is to believe the media, such as InformationWeek, November 3 was picked as National Sandwich Day to remember the birthday of the inventor of the sandwich, John Montagu, who happened to have the title of the fourth Earl of Sandwich. Blogsite Punchbowl writes, "It is no coincidence that November 3 is also the birthday of John Montagu, the fourth Earl of Sandwich."
The only problem is that is not true. John Montagu's birthday was NOT on November 3. It was ten days later on November 13.
Another site, Heavy, says that National Sandwich Day was "actually popularized in the 1700s in England by John Montagu, the fourth Earl of Sandwich"
That is another dubious claim, which seems fitting given that today is also National Cliché Day. Actually, one of the earliest mentions on the Internet of the event is in an entry about a 1991 book, Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New PR to Gain a Competitive Edge. In the book DowBrands is noted as having created a special occasion, National Sandwich Day, to run a sandwich competition to help differentiate its Ziploc brand sandwich bags. That publicity event has caught on among restaurant marketers in the 21st century.
Nowadays marketers and public relations specialists can register their own national day or month for their clients through NationalDayCalendar.com. The site says the firm will provide a press release stating the new designation to over 15,000 media. The branding firm will also receive a 20-inch by 30-inch certificate.