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As a result of the new Gift Card rules contained in the new financial regulatory bill, expect a negative impact upon franchisee income.
The money on your gift card will be good for at least five years from the date the card is purchased. Any money that might be added to the card at a later date must also be good for at least five years. - Federal Reserve
Heretofore, gift cards that weren't redeemed ( in some cases after 1 year) contributed significant income to many retailers and restauranters. I've yet to see much franchise related press on the subject, although the new regulations represent significant changes.