Nothing Happens Until...

It’s often said “Nothing happens until someone sells something…”  In reality nothing happens until a sales lead is generated.  It seems to me that the cost of leads, continue to go up, and the quality continues to go down. 

Have you found this to be true? 

Are you looking to increase your lead quantity and quality?

Are you looking to reduce your cost per lead?

If you answered “YES” to any of these questions, you’ll want to read  “The Problems with Internet Lead Development” A Franchise Consulting White Paper by Robert A. Needham, JD, president of FranchiseINC!.  It’s a thought provoking paper, which addresses the issue of Lead Development cost, and poses a very interesting solution.

Although I’m no longer involved in lead generation for myself, we are constantly looking for innovative new products and services which we can provide to our franchisee and franchisor clients.  I’m often asked by Franchisors how to reduce the cost.  This innovative concept seems to be worth recommending and having people give it a try.  I’d be interested in hearing what you think.  What do you see as the pros and cons?  If you’re involved in Franchise sales is it something that you’d want to give a try? 

Read the paper and share your thoughts here at BlueMaumau.

Believe & Succeed,
FranSynergy
Synergizing Franchising 1 Franchise at a Time!
http://www.fransynergy.com