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Operators Tap into Text Messaging

SMS Text Messaging
Niklas Bildhauer/Wikimedia Commons

Text messaging is now the primary method of communication among teenagers reaching out to friends, according to a recent survey by the Pew Research Center. That fact is probably helping to drive restaurant owners and operators to use SMS text messaging to be a great way to keep employees informed about discounts, sales goals and management messages.

For general manger [sic] Nijmeh Shihadeh, simultaneously texting the latest promotions to all 15 employees at the Auntie Anne’s unit in the Exton Square Mall in Exton, Pa., was as easy as hitting the send button on her computer. No more punching in each employee’s phone number or name to send a staff message. Whatever special offer the pretzel store was running that week, she could easily inform her staff before they got to work though an internet-based, mobile phone application. [via Nation’s Restaurant News]

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