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Log In / Register | Dec 14, 2017

Panera Takes New Tack in Its Commercials

Panera Bread just released today on YouTube a behind-the-scenes look at its newest commercials, built around the concept of "Live consciously. Eat deliciously." It already has 49,837 views.

The firm says that since its founding it has aspired to elevate the lives of its customers and employees while also making a difference in the communities it serves. Its new series of video advertisements articulate that philosophy rather than focusing on any particular product.

Live Consciously commercial playlist

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