Papa John's Augments Reality Online
Papa John’s is offering augmentued reality online, allowing users to interact in real-time with computer generated imagery to drive founder John Schatter’s ‘72 Camero. That was the car he used when he opened his first pizzeria.
Papa John’s, customers can log on to www.papasroadtrip.com, download and print an icon of the 1972 Z28 Camaro that founder John Schnatter sold 25 years ago to open his first restaurant, and virtually drive that same Camaro when the image is recognized by a user’s webcam. While driving, customers will be granted exclusive discounts to future Papa John’s purchases, displayed on virtual billboards along the virtual road. Next month, the same icon will be available on the bottom of pizza boxes, marking the first time a brand has made augmented reality available at point-of-purchase.
“Augmented reality is consistent with our continued emphasis on exploring technology in ways that provide better value and connection to our customers, as well as enhance our ability to engage them in ways above and beyond the transaction,” said Jim Ensign, Papa John’s vice president of marketing communications. “We were at the forefront of online ordering and text ordering, and augmented reality takes our digital marketing approach to a new dimension.”
I cannot even deal with the reality I am in now, let alone an “augmented reality.” But here are instructions on virtually driving in an augmented reality for the adventurous.
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