Papa John's Introduces Unprecedented Franchise Development Incentive to Celebrate 25th Anniversary

Company Offers Zero Franchise Fee, No Royalties for First Year and $10,000 Early Opening Award Pulled this from MarketWatch:

Papa John's is the third-largest pizza company in the world with more than 3,400 restaurants and 80,000 system-wide employees, all living Schnatter's founding principle of "Better Ingredients. Better Pizza." This year, in celebration of Papa John's 25th anniversary, the company is rewarding others with Schnatter's entrepreneurial spirit by offering a groundbreaking development incentive to aspiring restaurant franchisees.

This best-in-class franchise program offers new and existing franchise owners: -- no franchise fee ($25,000 value); -- no royalty for 12 months; and -- a $10,000 early opening award Has this been done before?