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Log In / Register | Mar 15, 2010

Police and Collection Agencies Love Domino's Database of Pizza Lovers

Posted Wed, 2008/09/10 - 12:11 by Lionel Hutz PA

Domino's Pizza has a customer database which they are making available to the NYC Police Department and to collection agencies(!!!). Presumably they charge a fee to the collection agencies.

According to CNET news . . .

Rambam also gets information from marketing databases that gather information on people's buying habits and preferences from frequent-customer cards, surveys, product registrations, actual transactions, and other activities.

Marketing databases with vast amounts of personal records are being purchased by the government, he said. At the same time, individuals have less power to learn what information is being gathered on them and how it is being used, because private entities are exempt from the Freedom of Information Act, he added.

"Domino's has built the biggest consumer database in America," and the U.S. Marshals Service, the New York Police Department and collection agencies are using it to track people down, Rambam said.

A creepy story. Once Dunkin' hears about this, they will have a new revenue source. They could even sell their spy photos of franchisees.

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Domino's Pizza database use by Paul Steinberg
Paul Steinberg's picture
Submitted by Paul Steinberg on Wed, 2008/09/10 - 14:33.

Ten years ago , the Domino's database contained 12 million names. How many more have been added since?

Domino's privacy policy as posted on their website explicitly states that it only applies to information gathered thru the website. I doubt that customers know that Domino's is selling their cell phone numbers and personal data to 3rd parties.

Another reason to call Papa John's.

Paul Steinberg
Franchisee Attorney, New York City, Ph: 212-529-5400


Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400
Cheating husbands by Guest
Submitted by Guest on Wed, 2008/09/10 - 17:03.
The PI says he follows "cheating husbands." Sounds like the Dunkin PI spying on the zees "romantic relations" But if your wife is screwing the Dominos delivery guy, will that make it in to the database?
don't believe everything that you read by Guest
Submitted by Guest on Sun, 2008/09/14 - 14:18.
That's CNET's guess on how the data is used, likely based on a stereotype of PIs. In fact, Mr. Rambam's agency, Pallorium, Inc. (www.pallorium.com) does not accept "cheating spouse" cases.