Providing News to Franchise Investors
30% of Today's Blue MauMau Franchise Stories Have An Element of Criticism of Franchisors, While 90% of Today's Wall Street Journal Is Critical of Wall Street Corporations and Players.
Below is a snapshot of today's top 10 business news stories of the moment. The Wall Street Journal serves the investor community of Wall Street. Blue MauMau serves the investment community of franchisees. 90% of today's Wall Street Journal's business news could be construed as critical to corporations or business leaders. (See chart below.) But why? Although potential corporate advertisers may not like the uncertainty that a news article next week may be critical of them, the WSJ has to do this in order to serve their readership, investors of public corporations. And without readership, the corporate world would lose a strong vehicle, the WSJ, in reaching investors.
For those who want only the good news about franchisors, Blue MauMau's franchisor press release area has absolutely no negative comments or criticism of any franchisor whatsoever (see chart).
For franchisees, you can see in the table below that only 3 out of 10 of Blue MauMau's front page stories have an element that one particular franchisor may think critical. But even that small critique is highly unusual for the franchise industry.
You, our reader, are a franchise investor, and you want to know what insiders know — the good and the bad — even when they disagree and are arguing with each other.
1a. WSJ Top 10 | 1b. 90% Negative to Wall Street Corporations | 2a. Blue MauMau Franchisee News | 2b. 30% negative franchisor news | 3a. Blue MauMau PR Wire | 3b. 0% |
| BANCROFT REPRESENTATIVES PLAN to meet with Murdoch to discuss journalistic integrity. The dramatic shift over News Corp.'s bid for Dow Jones | Negative for Murdoch | Good News for Franchisees. Small Businesses Add More Jobs, Confidence Index Rises | Good news for all! It's even in the title. | Business Opportunity Is Now Available with Business Coach Training Program | Positive |
| Car and light-truck sales rose 5% last month, but the annual selling pace was the lowest for May since 2000. | Negative to the industry - "lowest since 2000" | A Critical Look at Franchising Healthcare in Kenya. Can franchising solve Kenya's chronic problems of a lack of medical distribution and health care infrastructure? | "Critical"?? Some in the industry do not like that word. | Stacking Incomes Creates A Profit Generator For New Franchises To Build Upon | Positive |
| Iconic plaintiffs' attorney William Lerach has been under scrutiny in the legal probe of his former law firm Milberg Weiss. | Negative to Lerach, with comments on past legal indictments | IRS Warns Taxpayers of E-mail Scam. Small business owners, franchisees and others are receiving a bogus IRS e-mail with a virus telling them that they are under tax investigation. | Only the scammer doesn't like this news. Franchisees and franchisors don't mind it. | Massage Envy Shares Why Men Need Massages Too, Good for the Heart and the Muscles | Positive |
| The U.S. economy appears to be gaining momentum again after a slow start to the year. But the rebound could reignite inflation, increasing the odds of a Fed rate increase. | Economy gaining but reigniting inflation? I'd say that's a negative emphasis | Tijuana Flats Halts Franchising. “There are so many companies out there that are just franchise machines. When you do that, you can lose the integrity of the brand.” | TF's CEO says some companies are franchise machines? Negative. | Modern Day Founder of MaggieMoo's Launches Company to Grow Startup Chains to 100 Units | Positive |
| Commercial real-estate lenders turning more cautious. As prices surge, lenders worried buyers won't be able to raise rents high enough to pay off loans. | Real-estate buyers not able to pay loans? Another negative business story. | Is Self-Employment Right for You? What To Do When One Door Closes | Positive. Encouraging corporate-types to buy a franchise. | Personal Coaching Guru Releases Independent Documentary Movie | Positive |
| Wal-Mart plans to sharply curtail future U.S. store openings amid disappointing results and growing investor pressure to curb its domestic expansion. | Negative to Wal-Mart | Pizza War Heats Up for Summer. Domino's Offers Free Movie and Music Downloads for Customers Ordering Online | Free PR for the franchisor. No negative comments about the company. | Pizza Fusion Awarded Co-op America Green Business Certification | Positive |
| Google bought FeedBurner, a privately held company that distributes podcasts, blogs and other kinds of Internet content. | Somewhat positive spin for Google | Rent-To-Own Franchisors Sound Off. Franchisors Expound on Their Companies | Positive. Even sounds pro-franchisor. | Jo To Go Coffee Creates Revolutionary New Incremental Franchise Fee Structure | Positive |
| Archstone-Smith's deal to be acquired by Tishman Speyer and Lehman Brothers for $15.2 billion includes a modest $235 million breakup fee that could open the door for other bidders. | Negative: Archstone-Smith would prefer it not reported that it is being acquired. Acquire $6.5 billion in debt? No. Don't print that! | Secrets of a Small Town Franchise. An interview with established franchise concepts that are flexible and robust enough to do well in extremely small towns. | Flexible and robust franchise concept? Very positive press for Papa John's. | Psynchronous Renovates Honey Dew Donuts Brand | Positive |
| The chairman of Coca-Cola is trying to reverse nearly a decade of sluggish performance at the soft-drink giant by retooling some of Coke's bottlers, the companies that make and distribute drinks in markets around the world. | Sluggish performance for a decade? Doesn't the WSJ have anything nice to say about corporations? | Fat Mo's Franchisee Failed From Lack of Training. Fat Mo's Franchise Finds Cutting Essential Costs Cut Revenues and Profits | Negative. Some criticism by franchisor's own leader of a failed franchise unit in Kentucky. | Realty Executives International Gives Top Honors to Kansas Brokers | Positive |
| Dell plans to cut 10% of its work force, its first layoffs since 2001. The PC maker also reported flat earnings and 2.8% sales growth. | Definitely negative press for Dell | Johnny Rockets New President and CEO | No negative comments. | Leading Doggy Daycare and Boarding Franchise Enters Atlanta: Camp Bow Wow® and Southern Hospitality Go Paw in Paw | Positive |
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