Quiznos' Chief Counsel Speaks Out on Issues
EXCLUSIVE: An Interview with Richard Emmett
Journalist's Note: Although Quiznos has recently responded with statements to reporting on Blue MauMau, it has shied away from interviews. But this week Richard Emmett, Executive Vice President and Chief Legal Officer, granted an exclusive interview.
All Litigation Is a Distraction
DENVER (Blue MauMau) - Richard Emmett is no stranger to the restaurant industry. Not only has he been practicing law for the past 25 years, much of it in franchising, he has also been involved in restaurants since he was 13 years old. He explains, "I've put myself through college and law school working in restaurants. I've managed them, waited on tables, washed dishes and cooked. And I was a franchisee." Even today, Emmett is a franchisee of the Papa John's pizza system, where he was in-house counsel for fourteen years prior to accepting a position with Quiznos three months ago.
First and foremost, Emmett responded on how Quiznos is dealing with all the lawsuits filed recently, and how distracting it is while trying to turn the company around with a new management team. He feels the number of lawsuits is not that unusual, given the size of the company. He said, "Obviously, any company would prefer to have no lawsuits, but in my experience from a number of perspectives, it's about average." He said what is different is the type of lawsuits that are being filed, referring to several class action suits. Emmett explained that people must keep in mind that the lawsuits are requesting class status, and so far none have been granted. "Anybody can file a lawsuit, but the question is whether it will warrant a class action certification." He couldn't say how long it would take for the courts to determine the status, but from his experience he thought the process could possibly take over a year.
As far as the litigation being a distraction, Emmett said, "To a degree every lawsuit is a distraction. But what we are doing is looking at every aspect of the business with the ultimate goal being to improve franchisee and system profitability." But he adds, "That includes litigation." Part of the litigation, he explains, is looking at the merits of each case and making an assessment as to whether they are cases that they determine are appropriate to litigate to the end based on the facts they know, not on the facts alleged. He said, "There's a big difference oftentimes."
Getting into the Canadian and Bray settlements, he said they looked at those just like they do all other cases. "If we can arrive at something that we believe is fair, then that's fine," he explained. "If we can't, then we are going to protect our interests rigorously."
In a national class action lawsuit file against Quiznos in August, it was alleged that Quiznos currently has 3,000 franchisees who have paid their franchise fee, approximately $25,000 each, but have not been able to find locations. As a result, many franchisees have lost their money due to no fault of their own. Emmett said that number was substantially wrong by a large margin. He acknowledged that they did have what's called stores Sold Not Opened (SNO), but he did not have the numbers in front of him. Sometimes, he said, there are a number of things that happen after prospects pay their franchise fee. Sometimes they back out for personal reasons. Another is that there may not be appropriate real estate. "There is a wide variety of reasons," he said.
No Plans to Recognize Independent Franchisee Association
With Chris Bray, President of the Toasted Subs Franchisee Association — Quiznos' only independent franchisee association — now out of the system after settling his lawsuit and selling his two restaurants, many are wondering if management will consider recognizing the TSFA. Emmett only had one reply, "We will recognize and deal with any franchisee who has an issue or wants to communicate with us on a one-to-one basis."
But what he did tout was that franchisees are telling them, "These (TSFA) guys do not represent our interests," and Emmett feels that shows substantial progress is being made.
"We are hearing it loud and clear," he said, "that franchisees want to work with us as anybody should in any system, to try to improve the system. They want to concentrate on our competition as opposed to internally on ourselves." Emmett hopes that people will start recognizing that that is what is happening in Quiznos since Greg Brenneman took over eight months ago.
Emmett did explain that Quiznos does have Franchisee Advisory Councils, which are know to be groups controlled by the franchisor, under such areas as Operations, Profitability, and Marketing.
Franchisee and System Profitability Key in Turnaround
Emmett has high hopes that CEO Greg Brenneman and the management team he has put together will be able to reach his goal of improving franchisee and system profitability. He said, "We have already taken food and paper costs down more than four percent, and in the restaurant business that is huge. That is all bottom line dollars in terms of cost."
He said they have also improved communications with franchisees, admitting that he didn't think anybody would say that didn't need to happen. Emmett said that includes weekly voice mails that Brenneman and the rest of the senior management staff have set up, informing franchisees of what's going on in the system. They are able to tell them what initiatives are underway, what tests are being done and what new operational elements of the system they are working on. Quiznos also has a policy internally, according to Emmett, that any franchisee communication, whether it be phone calls,voice mails or other means, must be answered within 24 hours. "That is an edict that Greg has handed down and it applies to all management and other staff. The level of compliance in that regard is very high."
Another area Quiznos is working on is marketing. He said they brought in Steve Provost from Yum Brands, and although Emmett didn't know him prior to joining the company, he knew his reputation was off the charts. He thinks there will be a substantial improvement in the level of marketing, as well as its efficiency. Marketing, according to Emmett, is going to take a new direction in the future. He said that was big. "We need to educate and remind the consumer who we are, what we offer and what our quality message is.
According to Emmett, consumers are telling them that Quiznos is the quality provider in the sandwich segment. He said, “They expect us to charge more for the higher quality products. But when you do, there is always that segment of consumers who scratch their heads and say, ‘Do I really want to pay that much, or do I want to go down the street to Subway and pay less?’ It's called value equation, consumers want to make sure they are getting value.”
Emmett said they are in the process of testing some products that deal with the value equation, yet maintain the quality position, and that in a lot of large systems they reach a point in their maturity where they need to reflect upon what system support and infrastructure they have in place, and assess whether that support and infrastructure are appropriate for the size of the company. Or, for that matter, for the size it will be in two or three years.
Emmett continues, "You wish it wouldn't happen, but the key to coming out of that is everybody getting on the same page and working together for the betterment of the system." He said that was key in improving franchisee and system profitability.
Managing Intentional Growth
Quiznos' biggest critics have accused the franchisor of growing the company unrealistically fast, but Emmett said the growth numbers this year are intentional, lower than they have been in years past. “The key word is ‘intentional,' and that goes back again to looking at the systems and making sure that we have what is appropriate for the systems to support what we have now and what we anticipate in the future.”
Working on franchisee consistent profitability is key. "If franchisees are doing well, the system is doing well. That is what we are working on now, by pulling the reins back substantially on development."
Emmett says they are working on a more robust development which they believe will help those who still want to open stores. That includes everything from sourcing franchisees, determining the appropriate list of franchisees, and determining the appropriate list of real estate properties.
He said Greg's mantra is, "Start Here Forward." Emmett doesn't know what went on in the past, so he will take it from Greg in starting forward. He said he knew some of the history of what took place in the company prior to the new management coming on board was very important to franchisees, but he said, "I just can't address it at this point." Emmett doesn't begrudge anyone their feelings and opinions, but he said, "The goal of senior management and the whole company is to improve things for the future. That is the key."
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This is going to be interesting to watch. It sounds as if their only real strategy is they are going to try and create a "brand" in the public eye in a market segment that is over run with "me toos" and is brand indifferent at the point of purchase.
Good luck with that one.
FuwaFuwaUsagi
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."
To quote Mr Emmett: "Quiznos also has a policy internally, according to Emmett, that any franchisee communication, whether it be phone calls,voice mails or other means, must be answered within 24 hours. "That is an edict that Greg has handed down and it applies to all management and other staff. The level of compliance in that regard is very high." This I have never seen in all the years I've been a ZEE. I have been trying to sell my store for well over 15 months now and every time I inquire of my "Deals Manager", it's at least 4 days plus and then all I get is a lame "Nothing yet...still trying to match buyers to sellers." It's amazing to listen and read the outright lies from this management team when we all know the truth!!
Thinking of owning a Quiznos??? Tread carefully!! Very carefully!!!
Thinking of owning a Quiznos??? Tread carefully!! Very carefully!!!
I totally agree with you. I was so close to buy one of the top stores, and during the due diligance, I found out that its a trap, and this business never make money. You work hard to make the Quiznos guys rich, and if you are lucky, you will beakeven ... so sad ...
Why would Q's in-house counsel afraid? Companys get sued all the time. Sure, some suits have more merit than others, but being sued is nothing to shiver in your boots about.
As to why he didn't confirm numbers as to Stores Not Open - would you have expected him to do so? For god's sakes, he's an attorney. Unless there is an advantage to "not" doing so, expect him to equivocate. He's got his family to be concerned about, and saying that Quiznos is a bad investment is not really condusive to continued employment.
His interview with Sparks was really just a half-hearted attempt at PR. Have upper management do interviews with members of the franchisee friendly community, to make it appear that they are at least attempting a positive direction. I honestly think it is good that they have brought in new upper level management. However, given how much Q has screwed the pooch, it is unreasonable for these new people to be expected to make drastic and immediate changes. Unfortunately, any delay likely exacerbates the Q zees current suffering.
Q probably should re-draft their UFOCs and franchise agreements to address some of those concerns for the future. It may be prudent to attempt to amend the agreements of existing zees and attempt to bring them under the cover of the better terms of the new franchise agreements, although this may likely require some legal wrangling with the states, etc. Regardless of what they do, it will require time. The system is substantially weakened, with drastic turnover and failing stores. I don't know much in-depth about the system, but it appears Q corporate facillitated this by employing encroachment as a tactic, mandating draconian prices on the subs, which coupled with coupons made these zees little more than subsistence farmers. The concept itself seems, at least facially, somewhat sound, the product is tasty, but they screwed things up with those stupid contractual provisions and dumb advertising (what were they thinking with those incomprehensible and annoying singing gerbil things). There would be much work to do, but expecting immediate changes is a bit unrealistic.
The Q in house lawyer has only one client. If he becomes errant from the party line, he's out of work. How is he gonna feed his family with "not a team player" for references? In house lawyers should not be expected to become advocates for anything that does not come out of the boss' office. If they did that they would find themselves unemployed.
Richard Solomon
www.FranchiseRemedies.com
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
It wasn't an option then and it isn't an option now. The contract you signed says you pay to the franchisor, not into some other account. If you don't pay what, when and where you agreed to pay, you are in breach. The escrow business is total BS.
Richard Solomon, FranchiseRemedies.com, has 44 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
It's really the economics of the franchise more than the agreement language that has sunk so many Q franchisees.
If Q has a lot of capital tied up in its ownership of approved vendors, it's not likekly to just write all that off to make life tolerable for its franchisees. If it deems the income streams from approved vendor payments and store proliferation without regard to impact to be essential to corporate survival, Q isn't likely to be able to come up with shareholder approval to deal with that either.
From the way the franchisees describe it, the aim is simply to suck the system as dry as possible and then fold the tent and let the creditors have the empty shell.
Only if the economics of the Q franchise system changes will changes to agreements be anything other than empty gesturing.
If magic does happen and there is a change in attitude to remove the "suck 'em dry" mentality at Q, then I would love to rewrite their franchise agreement. It truly needs humanization on many levels, and releases could probably be had from many litigants with that kind of constructive approach.
But if the changes won't be made to the realities, then all this is just PR BS.
Richard Solomon
www.FranchiseRemedies.com
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
Is that a disease? Sounds awful! Sure glad I don't have it. Can you catch it off a public toilet?
Richard Solomon
www.FranchiseRemedies.com
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
It was good to hear from Richard Emmett, Quiznos' lawyer, to get their side of things, which had to be a difficult task for him. Janet Sparks did a terrific job in getting that story. But as you said, Richard has got to put the boss’ spin on it, or he’d be out the door in the blink of an eye with a greatly diminished future.
This is a reflection of one big reason why many do not like working for “the man” and want to strike out on their own.
"If Q has a lot of capital tied up in its ownership of approved vendors, it's not likekly to just write all that off to make life tolerable for its franchisees." - Solomon
That is well put!! I wish we could frame this in the Quiznos forum area.
Is Q willing to hurt its own revenue derived from its vendors to help the long-term welfare of its franchisees?
Now I do believe that they recently brought down some vendor costs significantly. Right, Q franchisees?
If so, that is a positive development.
for writing your story. You are right on as far as the second and third wave of zee's making money off the first generation zee's money. We need more stories here so many will read and understand how franchising works. The first zee always pays the price.
You sound like you knew what you were doing. I'm sorry you couldn't benefit from the new second generation zee. As more zee's get educated I wonder how hard it will be to find someone to be the first to open a zee.
I hope many will read your story because it is the Quiznos model in how they do business. Many zors are copying this model. The price is a person's family ruined financially. This is a digrace to the integrity of our country. We have a right to the pursuit of happiness without being afraid of large corporations robbing us.
That ounce of meat - even if the alleged reason for termination were true - would allow the unit to be sold to another sucker franchisee.
"Just when you thought it would be safe to" do business with Quiznos? I know of one head that needs to be raised/extracted from one's posterior orifice.
It will never be safe to do business with Quiznos at any level. You'd have a better chance doing squat jumps on a land mine.
Richard Solomon
www.FranchiseRemedies.com
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
The Truth Shall Set You Free!
TIF
Bob,
Have some costs been lowered, yes. Our T-Shirt bags used to cost us over $33.00 a case and now they dropped those to +/- $15.64 case. Turkey dropped $.10/lb. Pickles, peppercini's, jalapeno's and banana peppers have been reduced....though these 4 items are all things that we are required to have on our pepper bar and are free for the customer! They also lowered some chemical costs.....though we don't sell chemicals...we sell sandwiches!!! Our core items, (Breads, Meats, Cheeses and proprietary dressings) have all stayed the same predominantly. Oh, they dropped the cost of chicken from $114.40 for a 40lb case to $110.00/case. What kind of savings does that equate to?? Not much!! What they neglect to tell you is that our tuna just went up almost $4.00/case!! Our cheeses have been skyrocketing for the last 3+ months (and I know all about the "commodities pricing BS line). Our cheddar used to say right around the same price with very minor fluctuations...not ANYMORE. Our cheese prices have gone up far beyond any miniscule price reductions that I mention above. We still pay $4.25/lb for Prime Rib and Beef Brisket. $3.21/lb for Pastrami!! $2.46/lb for Roast Beef, $3.81/lb for Angus roast beef!! Are you kidding me?? Our salad containers and soup bag pricing has stayed the same. Why is it that I can still go to my local place and beat the majority of these prices myself?? With the buying power of 4500+/- stores you would think we would be getting the best pricing, period!!! But we're not!! They make more money off of the food sales to Zees than probably their royalty stream produces!!! It's a racket!! And I firmly believe our government has no intention of appealing Franchise Laws because it behooves them not to!! With all of the tax monies these ZORS are paying to their states, why would they want to change?? It's utterly disgusting what they charge us. No wonder they plied the market with B.O.G.O. coupons throughout '06. Just churning money of the Zees backs...that's all it is. It's legalized criminal activity, plain and simple!!!
Thinking of owning a Quiznos??? Tread carefully!! Very carefully!!!
Thinking of owning a Quiznos??? Tread carefully!! Very carefully!!!
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400