Quiznos New CEO Greg Brenneman Speaks
"We were going to sell our store, but we really like what’s going on now and we’ve pulled it off the market." Greg Brenneman, CEO of Quiznos for just four months, speaks with reporter Fred Minnick of QSR Magazine. Brenneman, a Harvard Business School graduate, is best known for his turn-around efforts at Burger King as CEO and Continental Airlines as President & COO. Brenneman has a down-to-earth and approachable style of management. He says, "I answer every e-mail sent to me. I really do believe that people are people, and you need to deal with them individually." Here are a few of his answers and insights into the business issues of Quiznos.
On The Toasted Subs Franchisee Association, an independent association representing the needs of Quiznos' franchisees:
Brenneman: "If you go on the [TSFA] web site, there’s trial attorneys advertising. It’s hard for me coming into the system to say that’s an independent, objective group. It’s certainly not representative of the system. I don’t think it’s either destructive or productive. If they want that forum to talk, they can. I ignore most of that stuff and do what I think is best to drive profitability for franchise owners."
On franchisees complaining about an unfair rebate system at Quiznos:
Brenneman: "Coming from the Burger King business, it was the same thing. There’s always a vocal minority of franchise owners who hate anything you do. Some of them will say ‘We just hate the rebate system…just give it to us at price.’ And others will say ‘We understand the rebate system. We count on that for our cash flow.’ I’m going through it right now and sorting out what’s going on….One thing I am going to do is declare amnesty on all default notices, just like the Italians do about every five years on taxes."
On Quiznos growing faster than its ability to support its franchisees:
Brenneman: "We’ve actually slowed development dramatically. We’ll still develop and we’re still growing, but not nearly at the rate that we were historically. When I think about growth, I think in terms of new units, which is historically how Quiznos thought about growth, and growing our existing franchise owners—that’s more important to me than how many new units we build."
On whether his style is seeing some initial payoff with Quiznos' franchisees:
Brenneman: "I’ve already had five or six franchise owners e-mail me and say ‘Greg, we were going to sell our store, but we really like what’s going on now and we’ve pulled it off the market."
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Related readings:
- Read the full interview with Quiznos New CEO Greg Brenneman at QSR
- Quiznos Appoints Greg Brennaman President/CEO
- Right Away and All at Once: How We Saved Continental by Greg Brenneman (pdf file, $$ on Amazon)
- Franchise topic:


Guest writes: "If I had no fear of the franchisor coming after me, I would give you my name. But I have heard too many stories from other franchisees who have been served papers just because they spoke up."
Fair enough - and a reasonable concern.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Guest writes: "If you don't believe us, no problem, thats your decision. But I can tell you from where I'm standing, it's all true. You could also read the amended wisconsin complaint if you want even more info."
Look, I have no reason not to believe you. But I am trying to help you make your point stronger.
For example, your point about cash flow is different from earlier poster.
You may have had sufficient margins, but insufficient orders to survive. We don't know.
It may have been in the cards for your particular store to fold anyways. Again, we don't know.
You want to be persuasive - give us some details about cause and effect, as long as it doesn't hurt your legal case.
As to the amended Wisconsin complaint, I am going to review again in light of the new Supreme Court ruling on RICO and reliance.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Guest writes: "Food costs percentages higher now after Brenneman promised lower food cost percents. Discounts high, same store sales down. Operations much more complicated after promises of simplification. Menu items have increased dramatically."
Without any objective data, why do you expect to be taken seriously?
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Guest writes: "Try six new sammy sandwiches, the new five meat sandwich and those alone represent about a 25% addition to our menu. $5.00 large sandwiches now compared with maybe an average ring of about $7.50 for a large last year."
I am not slagging you here, just prodding you for real data. Your average menu item is obviously an important number - how do you get aggregate data for some of or all of the rest of the system?
What is the expected margin on the new sandwiches?
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
I don't mean to cast sunshine on your rain but franchise owners at Quiznos are lucky to have such a big turn-around guru. Brenneman is not infallible but according to Forbes, "His track record is glowing."
If most of Quiznos' franchisees think their situation is hopeless, as you seem to indicate, then Brenneman's skills need to be used where he can do the most good - elsewhere.
I took a look at the links in Don's article. These articles show Brenneman's experience and possibly what is coming up - his turn-around philosophy. Here's a description in Brenneman's Harvard Case Review on how he turned around Continental Airlines.
Interesting. Your CEO is lucky in that he already has a pretty good product (as measured by the Zagat survey, in which consumers rank Quiznos high). It would be a minor miracle if Brenneman could change the corporate culture to one that is outwardly focused. Increasing revenues past a high break-even point is a problem. Building store profits is not going to be easy. And Quiznos needs to be perceived by the network as listening and learning from its front lines - its franchisees - instead of looking like the head office is at war with them.
My two-cents worth of advice on the last issue is that besides the franchise network meetings, the executive team should visit and work in franchises at least a day out of the month throughout the country (not just Denver), is a way to learn and to show that management is listening. They'll gain insights into how to improve the profitability of the business too.
Frankman
CEO is NOT saying what franchisees want to hear in the above quotation and in the rest of the dialog. He's not friendly with the TSFA. Are they the press with the mandate to dig out the dirt on Quiznos, publish it on their own site, and accept advertising or are they an independent, objective group of Quiznos' owners? He seems to think the group has undermined their own negotiating position.
You may not agree with him but Brenneman looks like he shoots straight.
Craig
This is the type of 'Off The Wall' comment that really accomplishes NOTHING & HURTS ALL!!! Are you a Q-Zee? How many have you visited? How do you know who has money & strength? What do you know about Greg Benneman?
Give the guy a chance! You say he is no different than the company he works for. I'd say that a company is no better than the people who work for it. Greg, has an outstanding trackrecord. Will he be able to get the Q turned around? I don't know, you don't know, heck he doesn't even know. Only time will tell.
If you're a current or X-QZee, you should be pleased that change is being attempted. Why don't you tell us how you know Greg, how you reached your conclusions? Or did you just have nothing to post about and thought you'd play some 'WHACK-A-MOLE!
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Wasn't on Brenneman's watch that the BK IndFA lost access to supplier's money? No wonder why there was a "vocal minority".
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Why on earth would you ever expect abused people to be objective about their abuser? Brenneman has a superb reputation, but they didn't hire him to come to a tea party. He really has his work cut out for him. And you might ask yourself what it was that drove those folks to seek out lawyers.
Richard Solomon
Franchise Remedies
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
"I work for Continental Airlines and we were sad to see Greg leave, but he has done wonders for the other companies he has gone to. I know he is an extremely ethical, moral and very humble person, not to mention he is a genius at what he does. We need more Greg Brennemans running corporate America."
Signed, Greg Brenneman's mom
Dear Quiznos Zee,
First thank you for sharing with those of us here at the Bluemaumau.
You may be correct in all of your assessments, of course only time will tell. I would however suggest that you remain positive, because if you believe your own words, you've got to also realize that it's better to be moving in a positive direction than to be stagnant or not moving in a negative direction. Most things in life are cyclical and as long as you have up turns you have a chance to benefit from such an upturn. There are far more options in up times than in down times.
Please continue to share your experiences from inside the sub, with the rest of us here in the waters of Bluemauamu.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
we could write a book of how Q ruin people's lives. It is truly horror story after another. I was from another one of their franchises they started up. Everyone please learn the names of the head people and warn everyone. They are working on being the most hated people in the franchise industry.
You fell for the scheme the same reason I did. They throw a dream in front of you and they have a good product. And they are excellent con men. Plus you don't think like a crook so why would you ever think this would happen.
One reason I thought our franchise was good was because Quiznos was so successful. To find out later how many unhappy people are running one. Plus loosing their shirts.
You have to study the mind of the zor and listen to wise men on BMM. It took me over 3 months and I still don't have it down.
I believe we got took. Their very smooth and we believed their lies. I believe in due diligence and understanding the UFOC. Once you understand how they set us up and we allowed it by not understanding their agenda then you will get it. Plus it is about building their empire. They could care less if you succeed.
I could go on and on but it would take alot. It takes two in any relationship. The unfortunate truth is in our relationship with our franchisor they told us what we wanted to hear in the beginning. Got us to committ. Then left us in the cold and robbed us. Or like Solomon says they fleeced us. Or my favorite is they bleed us of all our money and they do it person after person. In other words they have found a shady, legal way of robbing us. Hopefully one day one sided agreements will be thrown out and this insanity stopped.
People continue to post your stories so people will be warned and not be hurt.
Guest writes: "At the end of the day, we remain sitting at our computers, writing a diatribe that although cathartic, will do little to help us understand how so many of us fell for this scheme. I wish I could make sense out of it."
I know this is a big imposition, but could you describe how you investigated Q, whether you had "gut concerns", and if so how your brain trumped your gut?
Many people could benefit from this exercise in introspection. Thanks for your help.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"