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Balihoo to provide a comprehensive Local Marketing Automation platform to Quiznos franchise owners to translate national marketing strategy into consistent and effective local execution.
Boise, ID June 23, 2009 -- Quiznos, one of the nation’s premier quick service restaurant chains and pioneer of the toasted sandwich, has chosen Balihoo to deliver a comprehensive Local Marketing Automation solution to its franchise owners, nationwide.
Balihoo’s solution combines industry-leading technology, sophisticated local marketing strategy and world-class media execution to bring highly effective and brand-compliant local marketing to Quiznos franchise owners.
“We’re excited to be working with Quiznos and congratulate them on taking this visionary step,” said Pete Gombert, Balihoo’s CEO. “Quiznos is leading the industry as the first quick service restaurant to invest in a Local Marketing Automation solution for its franchise owners that provides the tools and expertise to maximize return-on-investment of their local marketing efforts.”
Quiznos franchise owners will use the web-based Local Marketing Automation solution to:
“This announcement is another clear indication that Balihoo’s vision of bringing enterprise-class marketing to the local level is being rapidly adopted by the leading marketing organizations across industries,” continued Gombert. “The bottom-line is that Balihoo is the only platform that truly integrates services and technology to provide a turnkey solution to reduce costs and improve effectiveness for local marketers.”
Balihoo will begin rolling out the Local Marketing Automation solution to a select group of Quiznos franchise owners in June, 2009. System-wide implementation of the solution is scheduled for September, 2009.
About Balihoo: Balihoo (www.balihoo.com) is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.
Learn more about Balihoo and Local Marketing Automation by requesting the Local Marketing Automation white paper at www.balihoo.com/lma.