Refranchising or retrofranchising
Submitted by Bob Frankman on Fri, 2006/04/21 - 15:10.
Refranchising or Retrofranchising is taking a corporate owned location, which may have been run by a franchisee in the past, and selling the operating business to a new franchisee. In refranchising, the franchisor runs the operations and knows it well. The franchisor has an expectation that the corporate unit will be successful under a franchisee.
This is in contrast to the practice of churning.
