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Some interesting food for thought for the restaurant industry (pun inadvertent) as FastCasual provides its annual list of predictions. The magazine includes evidence pointing in the direction of its prognostication for 2013, making its forecast all the more plausible.
Hispanic and millennial marketing messaging will make seismic gains in brands' budgets. This will include bilingual campaigns, websites, mobile apps, etc., and a greater focus on millennial-friendly programming such as Funny or Die, Comedy Central and MTV.
Coffee/specialty beverage competition will intensify, with new hot, cold and single-serve innovations continuously rolling out.
Alcohol will be more commonly available. Chains are already trying out the concept.
More alcohol will appear on menus as fast casuals test the waters. Starbucks started experimenting with beer and wine this year, while Chipotle launched margaritas in the Kansas City market.
See the complete list of predictions at FastCasual.