http://www.bluemaumau.org/retailpageblogs en 7-Eleven Heats Up Slurpee's 50th Anniversary through Technology http://www.bluemaumau.org/7eleven_heats_slurpees_50th_anniversary_through_technology <!-- google_ad_section_start --><div>Branding foodservice is nothing new at 7-Eleven, home of one of the world&rsquo;s favorite drinks, the Slurpee, which turns 50 this year.&nbsp; 7-Eleven Inc. is celebrating the 50th anniversary of the Slurpee&nbsp;this summer by giving away an estimated 9 million free small Slurpees. On July 11, Free Slurpee Day, participating 7-Eleven stores will offer the free drinks from 11 a.m. to 7 p.m.</div> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/7eleven_heats_slurpees_50th_anniversary_through_technology" target="_blank">read more</a></p> http://www.bluemaumau.org/7eleven_heats_slurpees_50th_anniversary_through_technology#comments Retail Mon, 11 Jul 2016 19:36:30 +0000 Steven Johnson 15272 at http://www.bluemaumau.org Is Your Franchise System on The Right Track? http://www.bluemaumau.org/your_franchise_system_right_track <!-- google_ad_section_start --><p><strong>See how your brand stacks up against the Top Ten traits of high-performance brands.</strong></p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/your_franchise_system_right_track" target="_blank">read more</a></p> http://www.bluemaumau.org/your_franchise_system_right_track#comments Advice Startup franchisor Franchising Managing People Retail Service Five Pennies franchise management franchising Fri, 29 Jan 2016 17:51:40 +0000 Lonnie Helgerson 14937 at http://www.bluemaumau.org Brand Integrity: The Watch-Phrase For 2015 http://www.bluemaumau.org/brand_integrity_watchphrase_2015 <!-- google_ad_section_start --><p>Just before holiday break, an article in Smartbrief caught my eye. In Smartbrief&rsquo;s version of the title, it was called &ldquo;Integrity is Less Expensive Than the Alternative&rdquo;.</p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/brand_integrity_watchphrase_2015" target="_blank">read more</a></p> http://www.bluemaumau.org/brand_integrity_watchphrase_2015#comments Retail Trends branding retailing Mon, 12 Jan 2015 09:53:45 +0000 Nikki Baird 14304 at http://www.bluemaumau.org The Holiday Season, Pressure and Respectful Dissent http://www.bluemaumau.org/holiday_season_pressure_and_respectful_dissent <!-- google_ad_section_start --><p>Somehow, the year has flown by. It&rsquo;s the beginning of November, and the holiday shopping season has begun. Earlier than it used to, but it&rsquo;s here. We know that ever-more retailers plan to open their doors on Thanksgiving Day. And most of you know, we&rsquo;re not crazy about the idea.</p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/holiday_season_pressure_and_respectful_dissent" target="_blank">read more</a></p> http://www.bluemaumau.org/holiday_season_pressure_and_respectful_dissent#comments Retail Fri, 07 Nov 2014 17:43:26 +0000 Paula Rosenblum 14225 at http://www.bluemaumau.org Black Friday is a Season to Itself for Retailers But It Already Started November 1 http://www.bluemaumau.org/black_friday_season_itself_retailers_it_already_started_november_1 <!-- google_ad_section_start --><p>Super-charged by increased mobile outreach, intensified consumer planning, and raised numbers of retailer mobile apps, traditional retailers will be going to work earlier and working harder to engage consumers this season. That is if they want their share of the projected individual $855 in holiday spend, which is about 4% higher than last year. </p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/black_friday_season_itself_retailers_it_already_started_november_1" target="_blank">read more</a></p> http://www.bluemaumau.org/black_friday_season_itself_retailers_it_already_started_november_1#comments Retail Black Friday holiday season shopping retailing Fri, 07 Nov 2014 16:17:30 +0000 Robert Passikoff 14224 at http://www.bluemaumau.org Retailers Send Mixed Signals to Customers on Mobile Payment http://www.bluemaumau.org/retailers_send_mixed_signals_currentc_customers_mobile_payment <!-- google_ad_section_start --><p>Tim Cook announced Apple Pay on September 9 as part of the introduction to the iPhone 6. Available only on the new hardware, it went live on October 20. By most accounts, it works well for those who use it. I&rsquo;ve been unable to come up with any kind of transaction volumes, but with a total of only ten million iPhone 6&rsquo;s in circulation, I suspect volumes are quite low.</p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/retailers_send_mixed_signals_currentc_customers_mobile_payment" target="_blank">read more</a></p> http://www.bluemaumau.org/retailers_send_mixed_signals_currentc_customers_mobile_payment#comments Retail retail research retail trends RSR Research Wed, 29 Oct 2014 16:32:41 +0000 Paula Rosenblum 14193 at http://www.bluemaumau.org Retailers Should Look to Restaurants for In-Store Mobile Experiences http://www.bluemaumau.org/retailers_should_look_restaurants_instore_mobile_experiences <!-- google_ad_section_start --><p>The Connect Mobile conference in Chicago was, for me, an unusual mix of mostly restaurants and some more traditional retailers. All were there to explore the opportunity that mobile presents for their business, whether mobile marketing, mobile in stores, mobile for employees, or mobile for payments. </p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/retailers_should_look_restaurants_instore_mobile_experiences" target="_blank">read more</a></p> http://www.bluemaumau.org/retailers_should_look_restaurants_instore_mobile_experiences#comments Managing Retail Applebee's Benihana Buffalo Wild Wings mobile apps restaurant mobile apps retailing's tablet experience RSR Systems Sat, 20 Sep 2014 12:36:50 +0000 Nikki Baird 14134 at http://www.bluemaumau.org Sympathy for the Discount Devil http://www.bluemaumau.org/sympathy_discount_devil <!-- google_ad_section_start --><p>We hear the same thing over and over in our surveys: retailers&rsquo; business strategies are confounded by consumers&rsquo; continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they continue to rely heavily on said promotions in an apparently bottomless race to the bottom.</p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/sympathy_discount_devil" target="_blank">read more</a></p> http://www.bluemaumau.org/sympathy_discount_devil#comments Retail branding merchandising pricing retailing RSR Research Tue, 05 Aug 2014 05:20:46 +0000 Nikki Baird 14056 at http://www.bluemaumau.org 7-Eleven Whistleblower Alleges Predatory Practices, Franchise Churning & Personal Vendettas http://www.bluemaumau.org/7eleven_whistleblower_alleges_predatory_practices_franchise_churning_personal_vendettas <!-- google_ad_section_start --><p>Former 7-Eleven Corporate Investigations Supervisor Kurt McCord has dropped a bombshell in the lawsuit of <em>7-Eleven, Inc. v. Karamjeet Sodhi, et. al.</em></p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/7eleven_whistleblower_alleges_predatory_practices_franchise_churning_personal_vendettas" target="_blank">read more</a></p> http://www.bluemaumau.org/7eleven_whistleblower_alleges_predatory_practices_franchise_churning_personal_vendettas#comments Retail 7-Eleven 7-Eleven Asset Protection 7-Eleven franchise Joe DePinto Mark Stinde Sean Kelly Wed, 07 May 2014 23:10:16 +0000 Sean Kelly 13868 at http://www.bluemaumau.org Who Owns the Customer Experience in Retail? http://www.bluemaumau.org/who_owns_customer_experience_retail <!-- google_ad_section_start --><p>I had the opportunity to present to a technology company&rsquo;s advisory board, a table full of eight or nine different retailers, representing the full breadth of retail verticals and sizes. I ran through the current state of omni-channel, expecting to breeze through the first few and delve deeper into topics like the future of the store. That was not to be.</p> <!-- google_ad_section_end --><p><a href="http://www.bluemaumau.org/who_owns_customer_experience_retail" target="_blank">read more</a></p> http://www.bluemaumau.org/who_owns_customer_experience_retail#comments Managing Retail marketing retailing Thu, 10 Apr 2014 14:27:07 +0000 Nikki Baird 13808 at http://www.bluemaumau.org