| Nikki Baird
| Jan 25 | retail
Prior to the NRF Big Show last week, I put out a newsletter article where I said I would be looking for examples of retail execution at the show. Between speaking, scheduled meetings, and the attempt at happy coincidences from wandering around, I had some luck in this area. In general, here are the themes I saw:
Integration. As retailers turn away from seeking to define omni-channel strategies to focusing on executing them, they are increasingly looking for ways to bring existing capabilities together, over adding new capabilities. For vendors, that is always a challenge to show, but I did see it – create once, publish everywhere; high-leverage solutions; a solution footprint that covers a process instead of random squares of product footprint that loosely have to do with each other...