Shopworn to Fresh: Franchise Brand Rejuvenation

Australian sales are weak while hungry rivals crowd the gate. Seismic change may seem like the last thing a serious franchise would want to pursue right now, yet several high-profile franchises have started overhauling their brand in the past 12 months. Dymocks, Wendy's and Pizza Hut are among those franchises looking to harvest sales from a broader market by jazzing up their image. Incrementally or through a substantial overhaul, these groups are changing tired logos, revamping outdated colours, renewing packaging and updating staff uniforms to attract new customers. And so far, it's working. Read more in The Australian