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Small Business Finding Fulfillment in Amazon

Amazon packagesMany a small business owner may feel overwhelmed by Amazon's formidable market domination, but as the saying goes, "If you can't beat 'em, join 'em." Hordes of small businesses are thriving by partnering up with the Internet colossus.

Amazon says that more than half of the items it sells online actually come from small businesses. A big driver of this trend is Fulfillment by Amazon, the program that lets small businesses offer Prime two-day shipping by preshipping their items to Amazon fulfillment centers, and letting the company handle packaging, shipping and customer service.

Some 2 billion items were sold this way across the globe last year alone, according to Amazon. And this year, small businesses sold 140 million items from the Thursday of Thanksgiving through Cyber Monday alone. — Kate Rogers, CNBC

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