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Dont forget the Daughter Heather Rose, she also is to be steered clear of. Read any Sona blog and you will see fine examples of her character and ethics. She to also uses the bible and christian spin as part of her image. I can tell you first hand it is a charade. She is on the IFA board through her fathers cronies. She is an embarrasment to franchising through her behavior at IFA functions. She has a reputation within franchising and it's really sad to have such a person on the board. He (Amos) gave her everything except character and ethics. Looks like a family tradition.
SonaMedSpa failure and Spin by Press Release
Let's talk about Truth in Advertising and The Sona MedSpaTragedy Article submitted by RCoady8482 yesterday --The Sona MedSpa Tragedy Continues.
Apparently, because the "law" hasn't decided whether or not franchisees are consumers, the "truth in advertising laws" of the FTC do not apply to franchisors. How convenient!
Mr. Coady wonders how Ms. Rose could have spun the Press Release in such disregard for the truth of the history of the failure of the SonaMedSpa franchisees.
In further protection of the franchisors, the government permits them to advertise and sell their franchises by way of Press Releases and other advertising material that are not governed under the FTC's rules on Advertising.
This circumvention of Truth in Advertising Laws is a further subsidy of franchising by the FTC, who advises the following under the Federal Trade Commission Act ---General Advertising Policies:
"Advertising must be truthful and not deceptive"
"Advertisers must have evidence to back up their claims, and
"Advertisements cannot be unfair."
"What makes an advertisement deceptive?" According to the Federal Trade Commision Act and the FTC's Unfairness Policy Statement, an ad is deceptive if it contains a statement - or omits information - that
"is likely to mislead consumers acting reasonable under the circumstances; and is - "Material" - that is, important to a consumer's decision to buy or use the product."
The government UFOC, in keeping with the rule, permits franchisors to indulge in untruth in pre-advertising literature and Press Releases because the franchisor is permitted to disclaim all prior statements and representations, including olutright lies, because of the adhesory contract that accompanies the UFOC or the FDD, as the case will be.
The Rule, the UFOC's, act as a red herring to permit franchisors to circumvent regulation of advertising laws and are a further subsidy of the franchisors who are protected 100% from fraudulent inducement to contract and misrepresentations because of the combination of the UFOC and the Adhesory Contract Agreement.
Franchising needs to be regulated as well as securities are regulated by the SEC as Mr. Coady has commented in his posts.
Heather Rose
Submitted by Guest on Tue, 2008/04/22 - 17:27.
Sona Med Spa purchase= expensive
Sona Med Spa Business= painful
Heather out of Franchising= priceless
Heather Rose
Submitted by Guest on Mon, 2008/06/02 - 10:55.
Whatever happened to Ms. Rose. I assume that she is out of franchising? Is she working with Amos again? It looks like that she is no longer on the IFA board. Or is she just keeping a low profile until the internet is replaced. Has anyone heard how the SONA brand is doing? What a mess.
Will you please move on!
Submitted by Guest on Thu, 2008/06/05 - 07:25.
Sona MedSpa is stronger than ever with Corporate and Franchise locations doing a wonderful job in sales and marketing. This looks like another jerk phishing for bad publicity that is just not there. Leave Heather Rose's name out of your mouth. She was a great leader for Sona and an even better person.
Current Sona MedSpa Employee
Move on
Submitted by Guest on Fri, 2008/06/06 - 16:49.
Sound a bit touchy concerning the matter. I was just asking for information. The purpose of these blogs is the free exchange of information. I in no way asked or stated anything insulting. Sorry you find my posting so insulting.
Atta boy
Submitted by Guest on Thu, 2008/06/05 - 09:03.
keep it up and she might slip you another fifty!
Too easy
Submitted by Guest on Thu, 2008/06/05 - 08:54.
"Leave Heather Rose's name out of your mouth"
The punch line to that is too easy.
More Priceless Yet...
Submitted by Guest on Sun, 2008/04/27 - 13:52.
Beyond Priceless = Heather Rose's father out of franchising.
Sona Med Spa Spin is Legal and Further Subsidy
Submitted by Carman on Fri, 2007/11/30 - 10:37.
Obviously, the subsidy of the Press Release will really enable fraud in franchising by way of Internet Press Releases by franchisors.
Sona Spa Spin protected by UFOC and Rule
Submitted by Carman on Fri, 2007/11/30 - 11:12.
I believe that the status quo of FTC regulation of franchising permits all franchisors like Amos and his daughter to spin and sell unproven concepts with immunity and impunity under current laws. Apparently, if a concept only works 50% or less of the time, the SBA will guarantee the franchises, and the preferred lenders will make the loans.
Maybe the advertising and spin of the franchisors, that is not regulated under law, gets to the lenders as well, who do not practice due diligence for their stockholders in the area of franchising and/or who believe that the SBA guarantees give the lenders almost 100% protection from losses. But, do the banks have 100% protection when they loan on home equities?
Mtg is securitized
Submitted by Paul Steinberg on Sun, 2007/12/02 - 11:34.
Mortgages are bundled into a pool and then securitized. The security is then sold off to investors. Also, if a mortgage is "conforming" (nowadays, I think thats under 417K) Fannie Mae will buy them. Of course, the banks' limited or non-existent liability in the event of default encouraged some of the toxic waste obligations out there right now.
Bear in mind that the franchisee places his/her personal property at risk. So it's not like the zee can just walk away and let the SBA pay out... in the end, the f'zee will either have to pay up or declare bankruptcy.
Sadly the Truth Will be Born Out by the Failures
Submitted by Guest on Tue, 2007/12/11 - 13:55.
The Sona failures will continue. Luckily there are not that many left to fail. Unfortunatley although franchisors like Amos and Rose can say anything in a press release, when you speak honestly with a Sona franchisee they will almost all tell you that they are in financial trouble.
Another Tribute to the Amos - Rose Team
Submitted by Guest on Fri, 2008/06/06 - 16:07.
History continues to repeat itself again and again insofar as these two are concerned. No organization can rise above the level of its leader, in any essential manner and especially as to character.
Every system they have touched has been minimally diminished to badly damaged...depending upon how rapidly they are removed or moved along.
