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TCBY is holding a store giveaway promotion through the end of this month, accepting submissions from people who want to be a TCBY owner. The winner will receive a free unit from the company.
The promotion will run TCBY about $300,000, says Steve Willes, director of marketing for the parent company of TCBY, Mrs. Fields Famous Brands LLC. This figure includes the build out of the unit and getting the winner started. After that they will be treated like other franchisees.
Read more at QSR.