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The Entrepreneur Next Door

Book Information: 

Jump on the Entrepreneur Bus!

Bill Wagner Analyzes; Is Your Personality the Ticket to Financial Freedom? 

(CALIFORNIA) Someone once said “There are no elevators to success. You have to take the stairs.” Perhaps there are no elevators, but when armed with The Entrepreneur Next Door, there are certainly escalators. In The Entrepreneur Next Door (Entrepreneur Press, June 2006), Bill Wagner analyzes the characteristics and personality traits that make up a successful entrepreneur and invites readers to take an online personality test to determine their own entrepreneurial strengths and weaknesses. 

The Five-Tier Performance Pyramid outlined in this book helps the reader learn more about their own personality, job behaviors, actions, results and metrics in comparison with those of already successful entrepreneurs.  Studies have shown that a person will be five times more successful in a position if he or she has the right personality for that particular job.  In addition, research indicates that many personality types, even less entrepreneurial ones, actually do have the potential to birth a successful business.    

Wagner says, “Over the past eight years, I, and the members of my company, Accord Management Systems Inc., have interviewed and studied the behaviors of more than 1,500 fearless business founders and leaders. Most were under 40 years old, primarily in their 20s and 30s. They also all had annual sales of more than $1 million. What we discovered from our study is that, as different as these entrepreneurs appear, with relation to each other, they share a number of common personality traits.  These traits were the predominant indicators of their success; far outweighing what we usually rely on to determine one’s success: education, family ties, skills, and experience.” Wagner is the top expert on understanding workplace behavior and knows what successful traits entrepreneurs posses that lead to financial independence.  He can tell potential entrepreneurs how to start a business based on their best qualities and skills, and what they can do to achieve entrepreneurial success. 

Bill Wagner is widely respected speaker at more than 100 nationwide events annually.  He is a Certified Speaking Professional and a member of the National Speaking Association as well as the Institute on Management Consultants. He works daily with entrepreneur-focused organizations such as, Vistage, The Young Entrepreneur Organization, and the International Franchise Association.   Wagner is also a widely published author who has been featured in Entrepreneur magazine, California CEO, LA Business Journal, Franchise World and the Wall Street Journal.  Wagner is the CEO and co-founder of Accord Management Systems, Inc., a behavioral consultancy born on the premise of helping executives and entrepreneurs get the “people side of business right.”  His company focuses on bringing a fresh and objective perspective to the business world. Bill Wagner promises to teach both novice entrepreneurs and accomplished business leaders alike how to identify their own unique personalities and use those traits to run a successful company. 

For more information and to take the FREE entrepreneur test, check out www.theentrepreneurnextdoor.com.  To schedule an interview, please contact Erika Sumner, PR by the Book, (281) 895-7190, erika@prbythebook.com.###

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2 Comments

Granville_Bean's picture

Or a common misperception?

Guest Lauren asks: "Care to throw a hint at what one or two of the successful traits might be and how they are applied by entrepreneurs? Extrovert? Sales personality? Xtreme athlete?"

I have no idea what traits the book touts.  However to me Lauren's list of possible traits is not predictive. Not every business owner has a sales personality, and doesn't have to, because sales people can be hired if the leader has defined a mission for them.

Similarly, extreme athletes might like to think so, but maybe the only thing some of them can lead is themselves and not a larger organization, and they spend so much time on atheltics that they don't have time and attention left to run their business.  Was Bill Gates ever an extreme athlete? Steve Jobs? Zuckerman?

Sure, some extreme athletes might be business leaders, but there are plenty of business leaders who are not.  And only some business roles, and certain businesses, require a sales-oriented extrovert.  A lot of sales-oriented extroverts merely work front counter customer service jobs. Some business leaders are that way and some are not.

Sales oriented extroverts who like sports & fitness might like to think those things make them leaders, but I don't think it's that easy. It could just as easily merely make them easy sells to join multi-level marketing programs.

Traits of A Successful Entrepreneur

"He can tell potential entrepreneurs how to start a business based on their best qualities and skills, and what they can do to achieve entrepreneurial success."

Sounds intriguing -- kind of like match.com services. I liked your site too.

Care to throw a hint at what one or two of the successful traits might be and how they are applied by entrepreneurs? Extrovert? Sales personality? Xtreme athlete?

Lauren

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