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As the founder of the Franchise Research Institute, I am sometimes asked why mega-franchises like McDonalds and Subway don't seem to rely on franchisee satisfaction surveys to market their franchise opportunities, when it proves to be such a valuable tool for other franchisors, not only for marketing purposes but also for key internal decisions. It's my opinion that these brands have reached the almost mythic status of being "too big to fail."
What anyone who is considering becoming a franchisee needs to ponder is this: A mega-brand may have reached the critical mass which allows it seemingly unstoppable momentum In the marketplace, but that doesn't assure franchisee success. Our mission is to provide real data which tells the "back story" of how franchisors support their franchisees. This goes far beyond momentum!