Log In / Register | Feb 9, 2012

Top Execs Exit Raving Brands

Happy-go-lucky CEO Mr. Martin Sprock is giving his top management team the boot. What a difference a year makes.

In April 2007, Sprock said, "We haven’t lost probably but a handful of people over the last three years. All the senior guys in this group have been together eight or nine years." - QSR Magazine

In one day a handful of executive refugees has doubled, and then some. ..

Daryl Dollinger has succeeded Stephen M. LaMastra as president of Raving Brands in an executive shake-up that included the departure of at least five other high-level officials, the multiconcept quick-service franchisor confirmed Thursday. - NRN

But this could be a boon to CEO Sprock. After all, from time to time layoffs make it possible to put a little fear of God in employees so that Raving Brands CEO is able to boast:

"I’ve got 100 people that jump up and scream—they think I’m the greatest guy in the world." - QSR Magazine

In fairness to Sprock, there may be good reason for today's mass "resignations." After all, there have been numerous articles here about troubled Doc Green's and Mama Fu's brands being bought, made more troublesome in operational performance, and then sold off cheap to its largest franchisee. The new owner admitted publicly that he could do better than the previous Raving management.

Raving Brands also bought troubled Shane's Rib Shack. At the time of the sale, Shane admitted that ribs weren't a national thing as had been originally anticipated. It seems ribs are more of a locally acquired taste. But hey, Raving Brands is here to save the day.

Then there was much-litigated Moe's Southwest. It was sold to Famous Brands not long ago. And then there is this week's news of troubled PJ Coffee's being sold to a New Orleans franchisee.

And that isn't even mentioning the brands Monkey Joe's and Flying But . . . uhm, Biscuit. (Sorry, typo.)

With success like this, one cannot help but wonder if Raving Brands wouldn't be truer to its franchising brand by dropping the name Raving in favor of the last of its franchise concepts—Boneheads. Raving Brands might actually instinctively understand that brand.

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